Journalism and Internet search engines "will be united forever," the director of Strategic Relations with the Media of Google, the Indonesian Madhav Chinnappa, said today at the 74th General Assembly of the Inter-American Press Association (SIP).
Chinnappa, whose office is in London, presented at the SIP assembly a paper entitled "Collaborating for the future of the news ecosystem", in which he stressed the importance that Google attaches to journalism.
"We share values such as freedom of expression, access to information and the idea that a well-informed citizen creates a better society," said the Google manager.
He referred at all times to the "ecosystem of the news", which in his opinion go far beyond the media because, he argued, "newspapers compete with each other but now they compete even with 'Candy Crush Saga' or 'Fortnite' ', because they fight for attention. "
In the context of the importance that Google gives to journalism, Madhav Chinnappa spoke mainly in his presentation of the "Google News Initiative", an idea of the American company to help journalism thrive in the digital era.
Google manager explained that, contrary to what happens on YouTube with the videos, in Google News the news "is not monetized" but the economic resources are obtained from the advertising that emerges on the Internet when users look for something and of advertising technology, sharing revenue with publishers.
He also denied that Google News is an instrument to seize the information industry, but simply a tool to order that ecosystem, always sending traffic to other sites, which is why he regretted his bad concept in Europe.
"In Spain, due to the law that blocked our traffic to news editors, it fell to 20%," he acknowledged and considered that this led to even less news in the Iberian country.
"The future of the news revolves around collaboration, not about legislation," said Chinnappa, while lamenting the climate of distrust towards his existing company in Europe, and especially in Spain, where Google News ceased its activities in 2014 in response to the reform of the Intellectual Property law.
This law requires Google to pay for adding information, regardless of whether or not the media want to charge for this service.
As for the Google News Initiative, he informed that his budget up to 2021 amounts to 300 million dollars and explained that it is based on the implementation of products, alliances and programs.
Among them are the Digital News Initiative, which will boost innovation in the European press sector; Accelerated Mobile Pages Project (AMP), to improve Internet browsing from mobile devices; Google News Lab, to provide the newsrooms with training sessions, and Flexible Sampling, to help the discovery of press content in the search engine.
Google LLC, whose headquarters are in Mountain View (California, USA) is a subsidiary of the American multinational Alphabet Inc., whose specialization is the products and services related to Internet, software, electronic devices and other technology.
The SIP, a private non-profit organization dedicated to the defense and promotion of freedom of the press and of expression in the Americas, is made up of editors and managers of more than 1,300 media outlets in the Americas and is headquartered in Miami (EE. .UU.).