José Luis Bonet has left this Thursday to be president of Freixenet, position that since Henkell entered in the shareholding of the company shared with Albert Christmann, and has happened to occupy the presidency of honor of the company with José Ferrer Sala.
Freixenet has held this morning the second board of directors at its headquarters in Sant Sadurní d'Anoia (Barcelona) since the German group Henkell entered its capital, an alliance that has given rise to the world leader in the sector of sparkling wines. The board of directors has approved the appointment of José Luis Bonet as honorary president, a position he will share with José Ferrer Sala, so that Albert Christmann will be the only president of the company. Despite these changes, the former ex-president of Freixenet will remain a shareholder of the wine company, to which he has been linked for 53 years.
"It is a privilege to have this new position and remain linked to a company that I have seen grow for so many years to become a world reference in the sparkling wine market," José Luis Bonet said in a statement. The group, on the other hand, has appointed Pedro Ferrer as vice president, a responsibility he will combine with his functions as chief executive officer and technology director.
Pedro Ferrer will hold the position of CEO with Andreas Brokemper, who is also a spokesperson for Henkell Freixenet's board of directors. The changes of the board of directors are completed with the incorporation of José María Ferrer as new member of the highest governing body of the group.
José María Ferrer has held positions as responsible for marketing of Segura Viudas and responsible for sales of Freixenet, and has also been president of the Freixenet subsidiaries in the United States and Australia.
The president of Freixenet, Albert Christmann, has assured that the alliance between the Catalan company and the German one, after several months of walking, "has demonstrated to be very positive so much for the company as for the evolution of his commercial activities".
"We want to thank José Luis Bonet for all his support and work for our common idea, and we continue to be enthusiastic about the opportunities that lie ahead," said Christmann.
Pedro Ferrer stressed that Bonet has promoted the company during his years in charge of it, both in Spain and abroad, and has helped it become the "flagship company" it is today.
In this way, the new management structure of Freixenet is made up of two honorary presidents (José Ferrer Sala and José Luis Bonet), a board of directors made up of five members (Albert Christmann, Pedro Ferrer, Andreas Brokemper, Demetrio Carceller and José María Ferrer) and an executive committee composed of six directors (Pedro Ferrer, Andreas Brokemper, Thomas Scholl, Bernd Halbach, Frank van Fürden and Eberhard Benz).
Founded in 1914, Freixenet is the largest exporter of beverages in Spain and the world's largest producer of digging. The company has 20 wineries and brands such as Freixenet, Segura Viudas, Castellblanc or René Barbier.