Jauset: «What we understand as music is the result of a brain process»

Jauset: «What we understand as music is the result of a brain process»

Jordi A. Jauset, musical promoter and pianist, who is offering a conference this afternoon at the Casa de Colón. / C7

This Wednesday, the disseminator and expert in musical neuroscience presents the book 'But... what does music do to my brain?', at the Casa de Colón

Jordi A. Jauset has spent half his life in the world of music and the other half studying its effects on the brain. The result of this is the book
'But... what does music do to my brain. Neuromarketing, consumption and branding' (Letrame Editorial Group), which the disseminator and expert in musical neuroscience presents at the
Casa de Colón this Wednesday, at 7:30 p.m., with free admission until full capacity.

As Jauset points out, what we understand as music or musical sensation «is nothing more than the result of a
brain process. It is the brain that gives rise to the musical experience, and for this it uses many brain areas that are not exclusive to music, but rather shared with other sensory and motor cognitive processes (language, attention, memory). Therefore, simply listening to music activates all these areas and dynamizes them by taking advantage of the brain property of neuroplasticity (generation of neural network connections in response to certain brain stimuli). Thus,
it makes no sense to say that music is more or less powerful than the brain, but to what extent it can influence it, affecting all our systems (physiological, neural, emotional, mental, behavioral, social and/or spiritual)».

music teacher and teacher

He is also a piano teacher, teacher and researcher at the Blanquerna Faculty of Communication (URL) and collaborator as a professor of Psychology of Music in various
Master's degrees in Music Therapy in Barcelonawarns that neuromarketing techniques manage to encourage consumption because “we have emotional impulsive responses that translate into a certain behavior, but if we are aware of this possibility, we can stop it. The advice for the consumer is that
know or know these mechanisms that, through their physiological or emotional response, can trigger greater consumption," he says.

Promoter of the first master's program in Spain with specific content on music-brain interaction and its applications in the fields of health, education, marketing and sports, he believes that this learning "provides knowledge about the
musical perception processesthe reactions or responses of the brain and the analysis of the applications that may derive from it».

"The objective is
train specialists so that they can act as advisers in those fields of application of music (health, education, marketing, sport), collaborating jointly with multidisciplinary teams from other professions (doctors, trainers, educators, music therapists)”, he adds.

brain processes

But what are we talking about when we refer to neuromusic? «This is the particular study of all those brain processes (biochemical changes, neuronal connections) that occur in the brain in response to sound or musical stimuli, and their
impact or affectation on emotions and human behavior», says Jordi Jauset, who adds that we must be aware that «sensory marketing tries to increase our well-being to facilitate a purchase decision. When we enter a commercial establishment, we must be clear about what we really need and not make the decision quickly (remember to count to 10,
makes the decision not totally emotional). Certain aromas, intensity of lights, volume and musical genre affect our emotions and we must be aware of it».

As Jauset points out, music, as
neuroplastic toolcan be beneficial for humans from 3 to 6 years old.

“But even at age 70 or older, neuroplasticity, albeit less so, is still active and continues to benefit people who are musically active.
The benefit is for the work or activation of all areas that intervene in musical perception, making it more dynamic and, with it, slowing down the neurodegeneration stage”, he explains.

Is a musician a better person?
«Musician is not synonymous with a good person. More qualities are required. We all know examples. To cite a classic, Richard Wagner, with a great capacity for operatic musical creativity, but inadvisable as a model of a person. Personality is forged with everything that is experienced throughout our lives: family environment, education, personal experiences, friendships...
All this influences and music can contribute to providing positive aspects or qualities, such as sensitivity or appreciation of beauty”, he concludes.

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