J.J. Abrams, the director of the latest installment of "Star Wars," closed a million-dollar deal with the giant WarnerMedia for which its production company, Bad Robot, will create exclusive content for television, cinema, digital platforms and video games, companies announced Thursday a joint statement.
Bad Robot, the company of Abrams and his wife, Katie McGrath, is behind entertainment successes such as the "Lost", "Fringe" and "Westworld" series, and has participated in the relaunch of other classic film franchises such as " Star Trek "and the latest" Star Wars "tapes.
The business movement was one of the most anticipated in Hollywood, as the producer aroused the interest of giants such as Disney, Apple and Comcast and was valued at 500 million dollars, according to specialized media such as The Hollywood Reporter and Variety.
Although the financial details of the negotiation have not been disclosed, these same sources indicated that they could have been lower, around 250 million, but with the possibility of increasing if certain performance objectives are achieved.
In this way, the entire creative conglomerate of the Abrams-McGrath marriage will remain under the umbrella of WarnerMedia until the year 2024, as the initial term.
"We are extremely excited about this potential to offer remarkable and memorable stories and characters on multiple platforms to audiences around the world," said WarnerMedia President John Stankey.
For Stankey, "J.J., Katie and all Bad Robot provide extraordinary insight, an exquisite way of shooting and exemplary leadership in the industry."
Many of the new content generated after this agreement will complete the catalog of HBO Max, the future content platform prepared by WarnerMedia and with which it hopes to compete against Netflix and Disney +.
HBO Max will include in its offer HBO, DC Entertainment, CNN, TNT, TBS, The CW, Cartoon Network, Adult Swim and Looney Tunes, among others.
Nor has it been determined whether Abrams will be able to direct feature films for studios other than Warner Bros. Pictures, although he will foreseeably fulfill the previous commitments with his former partner Paramount and the works announced that have to do with the "Star Wars" franchise, such as the impending final from the Skywalker saga, "Star Wars: Episode IX – The Rise Of Skywalker".
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