Iryo will start operating its high-speed service on November 25 between Madrid and Barcelona

Competition intensifies on the AVE. Iryo, the rail operator owned by Air Nostrum, Trenitalia and Globalvia, will start operating its high-speed trains on November 25 on the Madrid-Zaragoza-Barcelona route. In December it will arrive in Valencia, and in March 2023 the Madrid-Seville will begin to operate and in June it will arrive in Alicante. Tickets to travel on its trains can be purchased from this Thursday through travel agencies. From this Sunday they will also be available on the company's website, which is preparing a launch offer. The company's CEO, Simone Gorini, and the company's general manager, Víctor Bañares, presented the operator's commercial offer this Thursday at Atocha. The directors have assured that their brand will be “personalized” and will be focused on “the travel and shopping experience”. The railway operator will bring to the market four different classes and two levels of flexibility to change tickets: open and flexible. In addition, Iryo will have a shared code with Air Europa and will offer, together with its tickets, the free commuter route. “We want to be the engine of mobility”, explained Bañares. The company, which will be integrated into CEOE, will also offer special offers for companies and entrepreneurs. Related News standard Yes This is how Renfe's revenues have been transformed after the arrival of competitors and new fares Guillermo Ginés Billing for AVE and long-distance tickets skyrockets in Andalusia, while Catalonia is where passengers grow the most With this model, Iryo seeks to differentiate itself from Ouigo, which has a low-cost travel strategy. The French operator has been competing with Renfe on the Madrid-Barcelona since May 2021 and will open services to Valencia on October 6.

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