The Internet has become the window to the world at a time when a third of the world’s population remains confined to their homes due to the coronavirus crisis, which has forced the main entertainment platforms to reduce their quality so as not to saturate the network. .
The computer, mobile phone, tablet, television … are now, more than ever, fundamental tools for the work and leisure of millions of people connected at the same time, a situation in which governments have asked the main companies to reduce your band consumption.
Netflix, Disney, Google, Amazon … the technology giants that dominate the internet have agreed with governments to apply reductions to allow people who work from home to live online with those seeking entertainment, also from home.
NETFLIX: SACRIFICE ITS QUALITY TO GIVE MOVIES AND SERIES TO ALL
The first to announce the move was Netflix, the world leader in internet movies and series.
A few days after the majority of the European population was confined to their homes and emptied the cities, the European Union asked the company to broadcast in standard quality and not in high definition to “prevent internet congestion”.
The company agreed to the request, which will reduce its traffic by around 25% for an initial 30 days, and applied it in other countries such as the United Kingdom.
“Teleworking and” streaming “help a lot, but the infrastructures can be in tension. To ensure internet access for all, let’s go back to the standard when high quality is not necessary,” said the European Commissioner for the Internal Market and Industry, Thierry Breton.
DISNEY: FRANCE ASKS TO POSTPONE ITS PREMIERE TO NOT SATURATE THE NETWORK
Precisely, Disney released its streaming platform in Europe during these weeks of quarantine by COVID-19, something that frightened some governments such as the French.
The huge catalog of Disney + was one of the most awaited by citizens, so the French authorities anticipated the wave of subscribers that would arrive with its launch and asked the Mickey Mouse factory to delay the arrival of their service until 7 September. April to prepare the network.
It was the Minister of Economy himself, Bruno Le Maire, who telephoned Disney’s new CEO, Bob Chapek, to request the extension.
Meanwhile, in other countries such as Spain, Italy and Germany, Disney + premiered on March 24 with its reduced quality to use at least 25% less bandwidth, the company reported.
GOOGLE: LOWER THE QUALITY OF YOUTUBE WORLDWIDE
As the containment measures reach other countries such as India – where 1.3 billion inhabitants will remain at home – or much of the American continent, Google made a decision with global effects.
YouTube videos will be broadcast around the globe in standard quality during the month of April, a last-minute measure that comes after this portal has tried for years to distribute its content with the highest possible definitions.
AMAZON, APPLE AND HBO JOIN WITH THEIR AUDIENCE SHOT 40%
Amazon Prime Video, the catalog of the e-commerce empire, confirmed that, following in the wake of Netflix and YouTube, it will also reduce the quality of content playback in Europe and markets where necessary, something that Apple continued.
For its part, HBO, creator of “Game of Thrones” and “Westworld”, assured that its audience has increased 40% since March 14.
In addition, in recent days the “compulsive viewing of series” -concept with which HBO refers to the consumption of three or more episodes in a row- grew 65% compared to the previous four weeks, which gives an idea of mass consumption of contents as a secondary effect of the crisis and confinement by COVID-19.