The social networkInstagramis testing in seven different countries the new function of the platform that hides from other users the amount of 'I like it'that is received in each publication as well as the visualizations of the videos.
The latest update of this social network is under test in a number of countries. The novelty proposes that the visualization of the 'Like' and the video visualizations of the publications be private, that is to say,the user of the account will be the only one who can see how many people have given the heart.
According to a thread of 'tweets' from the official Instagram account, these tests are running in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.
The goal of Instagram with this initiative, as detailed in the thread of Twitter, is thatue "your friends focus on the photos and videos you share, not the amount of 'I like' you receive".