June 5, 2020

Instagram integrates gifs into their stories – La Provincia

Facebookhas acquired Giphy, the Gif file search engine, for $ 400 million, with what will become part of the team ofInstagram, after years of collaboration with thesocial network.

According to Giphy data, this platform created in 2013offers over 10 billion Gif content a dayto a user base made up of more than 700 million people. It provides content to services such as iMessage, Facebook, Instagram, Snapchat or TikTok, and even allows users to create their own gifs from videos to later share them on social networks.

Its acquisition by Facebook, as announced by Giphy in a statement, represents theincorporation of its more than one hundred workers to the Intagram photography social network, which has more than a billion users, and where Giphy’s animated stickers are already used and the platform’s search engine is integrated.

Bloomberg notes that the acquisition agreement has been closed for $ 400 million, according to sources close to the matter.


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