December 1, 2020

Instagram extends the duration of live shows up to 4 hours


A user uses Instagram on his iPhone.

A user uses Instagram on his iPhone.
Shutterstock

The social network Instagram has introduced a series of novelties in the Instagram Live videos and it has extended its maximum duration, which goes from one to four hours, and has also added a live file to store them for a limited time.

As announced by the official Instagram profile on Twitter, the live videos of the social network owned by Facebook now may be automatically saved up to 30 days before being deleted using the new direct file.

Until now, Instagram limited the length of Live’s live videos to 60 minutes. Among the rest of measures, it is worth highlighting that from now on it will be possible to do live shows of up to four hours, at most.

Finally, to increase the visibility of live videos, the social network has introduced a new section, ‘Live now ‘ -‘Live now’- in the IGTV application and in the Explore tab of Instagram.

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