In parallel with its strong commitment to the digital format and the closure of physical stores with less influx, Inditex continues to expand its empire and is now betting on a new macro-store in the heart of the capital of Spain. The Galician firm announced this Tuesday the signing with Inbest Socimi, the co-owner of the España Building on Gran Vía 84 in Madrid, for the opening in 2022 of a mega store that will house spaces for Zara, Zara Home and Stradivarius.
The three brands will add 9,000 square meters in two stores that will be accessed from a new car park and from the square, where sidewalks and pedestrian accesses are being expanded, and in which the planting of more than 1,300 new trees is planned, according to the company today in a statement sent to the media.
The president of Inditex, Pablo Isla, has explained in this regard that these two stores are going to become "a world reference in the concept of integration between physical and online stores. Here is a very precise summary of our strategy: maximum quality of space complemented with the incorporation of the most efficient technological tools to provide the best quality of service in an emblematic environment of maximum sustainability ”.
Specifically, Zara will occupy more than 7,700 meters distributed over four floors, including a basement that will house a warehouse that will provide immediate replacement service. Plants 1 and 2 will offer the Lady collections and the first of them will also incorporate the new cosmetics section and the online collection department, with a robotic silo with a capacity of up to 1,500 orders. Floor 3 will be dedicated to the Caballero section. On the -1 floor there will be the Children's section.
The store will also have self-checkout areas and will include the "Store Mode" experience, which is available through the Zara app for all of the brand's establishments in Spain. Along with the fitting room reservation services and the location of items in the store, Inditex plans to incorporate the new "Pay & Go" function, which will allow customers to purchase garments simply by scanning them via mobile.
«The new image of this store presents fluid curved lines that allow a permanent conversation with the fashion proposal where there will also be room for diverse vegetation as a complement to Inditex's demanding eco-efficient store concept, as will the Spain building, which will have BREEAM certification »Reads the statement sent by the textile multinational.
For its part, Stradivarius will have 1,200 meters on two floors, with two accesses from the street. You will also have "Store Mode" through the brand's mobile application and self-collection areas.
The two stores within the España Building are incorporated into the space of the Plaza de España, which is being renovated based on the Welcome Mother Nature project by which 90% of the land is pedestrianized and in which more than 1,300 trees will be planted. more than 50 species.