Ikea will stop publishing its annual catalog after 70 yearss, as reported by the company on Monday in a statement.
The Swedish company has highlighted that times “are changing”, so the company has become “more digital and accessiblewhile embracing new ways of connecting with more people. ”
In this sense, he has ensured that customer behavior and media consumption “have changed”, so fewer people currently read the Ikea catalog than in previous years.
Ikea publishing reached its peak in 2016 when 200 million copies were distributed, in 69 different versions, 32 languages and in more than 50 markets.
Ikea has highlighted that it has a 70-year “phenomenal legacy” that has become an “iconic and beloved” publicationas well as an “important success factor” for the company to reach many people around the world.
“Inter Ikea Systems BV, the worldwide franchisor of Ikea, has made the rational decision to respectfully end the successful run of the Ikea catalog and look forward to the future with enthusiasm,” the company said.
“Ikea will continue to inspire and assist people in their needs and dreams with exciting new toolsthrough new and existing forms, channels and formats, “said Konrad Grüss, CEO of Inter Ikea Systems.