July 23, 2021

Ibrica Press joins Smartclip's video network – La Provincia

Ibrica Press joins Smartclip's video network - La Provincia


The Iberian Press group andSmartcliphas signed a collaboration agreement to exclusively manage its video inventory in formatOutstream (Intext). Prensa Ibérica is one of the most important regional communication groups in Spain. The group's global audience exceeds 21 million unique users, emitting more than 40 million video advertising impacts per month.

From Smartclip,multi-screen video and branding networkspecializing in digital advertising formats, highlight that this agreement is a commitment to the marketing of headers of recognized prestige, giving special importance toBrand Safety.

Among the headwaters of Iberian Press are the New Spain, Levante-EMV, Information Diary, Faro de Vigo, The Province / DLP, Diario de Mallorca, Diario de Ibiza, The Opinion of Malaga, The Opinion A Coruña, The Opinion of Murcia , La Opinión de Tenerife, La Opinión de Zamora, Diari de Girona, Empordà, Regió7, Superdeporte and Mallorca Zeitung.

For Juan Ramón Rodríguez, Corporate Commercial Director of Prensa Ibérica, "this agreement supposes agreat opportunity for Iberian Press, on the one hand, byreach that this advertising network hasin sectors and key agents of the advertising market and on the other, because Smartclip gives us an audiovisual format that helps us to offer our advertisers multiple opportunities in an environment where 81.3% of users consume videos online (Source: AIMC. Navigators in the network 2017) ".

On the other hand,Angel Nebot, CEO of Smartclip Spain and VP of Smartclip LATAM, "the inclusion of a prestigious group such as Prensa Ibérica within our portfolio of media, is a great enrichment of the inventory and reinforces our offer of a quality advertising video within a specialized environment , premium and 100% safe for the advertiser ".

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