April 11, 2021

Ibrica Press consolidates its leadership in the Islands with the takeover of El Da – La Provincia

Ibrica Press consolidates its leadership in the Islands with the takeover of El Da - La Provincia


Iberian Press has reached an agreement with Mercedes Rodríguez, editor and director of group The day, and her daughter Adriana for the purchase of the majority share that both have in Editorial Leoncio Rodríguez, the publishing company of the centenary cabecera of Tenerife. The general meeting of shareholders of the group The day, held on December 26, approved a capital increase worth three million euros that will provide the company with new resources and financial solvency.

The agreement reached with Mercedes Rodríguez, who will be named honorary president, and her daughter guarantees the economic viability of The day and consolidates the Iberian Press, which already publishes The Tenerife Opinion Y THE PROVINCE / DLP as the leading communication group in the Canary Islands, where it will exceed 265,000 daily readers (EGM) and 25,000 daily copies (OJD). With the change of ownership, Prensa Ibérica assumes control over the print and digital editions of The day. The newspaper adds 130,447 daily readers on paper (EGM) and 385,318 unique users per month in digital (Comscore). They are out of the operation Radio The Day Y The TV Day. The newspaper The day will be directed by the journalist Joaquín Catalán, the current director of The Tenerife Opinion.

The Iberian Press plans to relaunch the newspaper, modernize its structures and reverse its economic situation reaffirm its commitment to the Canary Islands, the region in which the group took its first steps in 1978 with the acquisition of Editorial Press Canaria. The commitment to the Canary Islands and the defense of their interests will continue to be a priority for the group chaired by Javier Moll.

The day is a historic header that on February 15, 1939 he took over from The Press, a newspaper whose first issue was published, under the direction of Leoncio Rodríguez, on October 15, 1910. Since then it is a reference publication for the society of Tenerife.

Prensa Ibérica is a Spanish communication group that publishes seventeen printed and digital newspapers in nine autonomous communities. With a million and a half daily readers on paper (EGM) and more than 150,000 daily copies (OJD), it is leader in audience and dissemination in various regions of Spain, and has an increasing positioning in digital support. On the Internet, the group's journals exceed 20 million unique users and 210 million page views per month (Comscore).

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