Iberia and the City Council relaunch a program to attract 100,000 tourists



Madrid, Jul 13 (EFE) .- Iberia and the Madrid City Council have reactivated this Tuesday at Terminal 4 of the Adolfo Suárez-Madrid Barajas Airport the ‘Stopover Hola Madrid’ program that seeks to attract more than 100,000 additional tourists through discounts and benefits for passengers making a stopover in the capital.

This public-private collaboration project initially presented in February 2020 and suspended by the covid-19 pandemic, allows travelers who take a long-haul Iberia flight and temporarily land in Madrid to spend the night from 1 to 6 nights in the city ​​without additional cost in the price of the ticket, and enjoy discounts in establishments.

Among the available advantages, a free two-day transport pass paid for by the City Council or a 25% discount on domestic flights for those tourists who decide to visit another Spanish city at that time.

On behalf of the Consistory, the mayor, José Luis Martínez-Almeida, attended the event, highlighting the need to deploy “a commercial and diplomatic effort” together with the Government of Pedro Sánchez to save the tourist season, given the spike in infections. .

“There is no additional risk for a tourist who comes to Spain, not even with the pandemic situation, because the tourism sector has done its homework and has taken all the necessary measures,” Almeida insisted.

The president of Iberia, Javier Sánchez Prieto, has indicated that the new model of Spanish tourism “should be less seasonal and less dependent on traditional markets” and consolidate air routes with Asia and the Middle East.

“This is how the recovery of tourism is pushed: showing the unity between the public and private sectors,” Sánchez Prieto pointed out.

The general director of Aena Airports, Javier Marín, also participated in the event, thanking the employees of the Barajas facilities, as well as the airlines and cleaning and security personnel for the work carried out during the pandemic.

“It will still take a few years to recover the passenger figures for 2019, so we will grow,” said Marín.

According to data from the Ministry of Transport, Mobility and Urban Agenda, the Adolfo Suárez Madrid-Barajas airport received 17 million travelers last year, in a context of entry and exit restrictions due to the pandemic, a figure that contrasts with the record of 61 million recorded in 2019.

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