HPS and the Cabildo replant 1,200 trees with the “Caring for your skin” health campaign

Claudio Alonso President of Foresta, Rafael Molina, president of ADAPA, Eva Molina Commercial Director, Communication and Marketing of HPS, Inés Jiménez Minister of the Environment of the Cabildo de Gran Canaria, and president of the Cabildo de Gran Canaria, Antonio Morales. / C7

This initiative links each laser treatment to care for the skin carried out by a patient with the planting of a tree by the hospital

CANARY ISLANDS7 The Gran Canarian palms

Every person matters, every tree counts. This is the motto behind the social responsibility initiative launched by HPS in 2021 to contribute to the repopulation of La Cumbre after the catastrophic fire of 2019. And today, at Finca de Osorio, in Teror, this has been demonstrated with the presence in an emotional meeting of the organizers of the campaign «Caring for your skin, you take care of our Summit»,
HPS and its collaborators ADAPA and Foresta, with the president of the Cabildo and the councilor for the environment of the Gran Canaria council. Together they have shown
trees planted last fall-winterand together they have carried out a symbolic irrigation to join the environmental protection of the trees and flora of the Gran Canaria peaks.

The president of the Cabildo de Gran Canaria, Antonio Morales; the Councilor for the Environment of the Cabildo de Gran Canaria, Inés Jiménez; the Commercial, Communication and Marketing Director of HPS, Eva Molina; the president of the Foresta Foundation, Claudio Alonso; the president of the ADAPA Association, Rafael Molina; and together with guests and guests in a day developed in the Finca del Rayo located within the well-known Finca de Osorio.

During the event, Eva Molina highlighted how important this day was for HPS and recalled that this initiative is part of the company's Corporate Social Responsibility policy and "our commitment to the environment, to give back to the land of Gran Canaria a little of what it gives us, and that our 250,000 customers are satisfied to choose HPS every day", he explained.

For her part, the Councilor for the Environment of the Cabildo de Gran Canaria, Inés Jiménez, thanked the Foresta and ADAPA associations for their role, and the visibility that these types of initiatives give to the work of the council. Jiménez recalled that the Finca de Osorio once had a rich natural heritage "which over time became a true desert until together we have started working to reforest the farm and make it return to what it used to be," he explained. she.

Rafael Molina, president of ADAPA, Inés Jiménez Minister of the Environment of the Cabildo de Gran Canaria, president of the Cabildo de Gran Canaria, Antonio Morales; Eva Molina Commercial Director, Communication and Marketing of HPS, Claudio Alonso President of Foresta. /

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During his speech, the president of the Cabildo de Gran Canaria, Antonio Morales, took advantage of the event to speak about the need to increase environmental awareness in society. "We all need to be very aware of the important role we have to play in combating climate change, which can determine our future existence," he explained. Morales stressed that the scientific community has been warning about environmental deterioration, "which can be irreversible if we do not remedy it", and spoke of "collective suicide" if as a society we focus only on growth, without taking the environment into account.

The president recalled that Gran Canaria may suffer more virulently from the consequences of climate change, "which are already being noticed", recalling that 80% of our territory is already at risk of desertification. "That is why it is so important to promote initiatives such as those launched by HPS to, together, seek the best solutions," he concluded.

Campaign for the health of La Cumbre

The campaign has connected the need to take care of the skin with the obligation to respect and protect the environment. Thus, "By taking care of your skin, you take care of our Summit" has linked
each highly advanced laser treatment that the HPS Dermatology and Dermo-Aesthetics Unit has performed on its patients with the planting of a tree in La Cumbre for the hospital together with ADAPA and Foresta.

The connection with the health aspect is evident:
environmental factors generate a large number of traces on the skin. And in many cases, there are innumerable environmental conditions that influence the well-being of the skin: the increase in temperatures and their sudden change, the drop in relative humidity, the allergic consequences of the concentration of pollens, the relationship between the decrease of the ozone layer, ultraviolet radiation and skin cancer... And these traces of the skin, treated with advanced technology, can be resolved in the same way that a forestry intervention such as the one in this campaign can help alleviate the effects of a Terrible fire leaving a positive mark.

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each person is unique

HPS invests constantly in advanced technology in the medical-aesthetic field of the skin with the aim of adapting to the specific needs of each person. Laser treatments today are state-of-the-art and capable of addressing skin imperfections: from pigmented and vascular lesions, melasma, rosacea, facial rejuvenation, tattoo removal, stretch marks or scars, to significantly reducing facial wrinkles or dilated pores. .

HPS applies the right combination of four state-of-the-art lasers for each person: Picosure, Revlite, Icon and Silklase™ Co2, which enable high-precision results against skin problems. Each one and their combination allows addressing specific needs.

  • picosure sprays all ink colors for tattoos and in facial, neck, décolleté and hand revitalization treatments for acne scars or post-inflammatory hyperpigmentation and darkening in certain areas of the skin that have been affected by inflammation.

  • Revlite It is especially indicated for cases of dermal and epidermal pigmented lesions, including melasma and small vascular lesions through selective photothermolysis.

  • Icon It is a fractional laser for skin rejuvenation and treatment of surgical scars and acne marks, stretch marks and melasma, mainly.

  • Silklase™Co2for its part, treats stretch marks caused when the skin is subjected to sudden changes such as those that occur during puberty, pregnancy or constant weight changes.

HPS has a specialized and highly qualified medical team. One of its specialists, Dr. Nestor Santana, points out that "the advantage of this new generation of lasers that we are using in HPS is that they provide security in the treatment result." As Santana explains,
Lasers allow a preliminary measurement of the skin's characteristics so that the parameters used achieve "the best results, with the greatest safety and in the least number of sessions".

HPS with other social causes

The synergies in health education and the care and defense of the forestry heritage of Gran Canaria that this campaign entails adds to the many other actions and collaborations that the hospital has been carrying out throughout its history in sports, cultural and social matters.

In addition, HPS always collaborates alongside public medicine and contributes its facilities, with great involvement, as it has done with the Covid-19 Pandemic.

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