The power of human connections
María Zabala’s speech in the digital space #BetterConnected Telefónica joins that of other personalities who, from their experiences, experiences and examples, perfectly portray the idea that “when we connect we are capable of doing incredible things”, a universal truth on which the platform revolves. Their testimonies can be seen and heard in the section “Learn with Experts”, where personalities of the stature of the conductor Gustavo Dudamel, the presenter Andreu Buenafuente, the coach Toni Nadal, the former cyclist Pedro Delgado or the communication coach Aurora Michavila also meet.
Clicking on the section “Incredible stories” The connection stories of some of the brand’s ambassadors will be displayed, such as tennis player Rafa Nadal, chef Ferran Adrià, Paralympic swimmer Teresa Perales, triathlete Javier Gómez Noya or former basketball player Nacho Azofra. In addition, Javier Perea also tells his story, from a start-up by Wayra, or Kamran Omarli, violinist of the Telefónica Violin Chair of the Reina Sofía School of Music in Madrid.
In the section “Live experiences” There will be connections between the protagonists of “Incredible Stories” and the users who access the platform. There they will be able to live unforgettable moments, since they will be able to chat, and participate in virtual sports events with their idols.
In addition, in “Share your story” Each person will be able to tell about their experience, what talent they have and how they developed it thanks to the support of others. It will serve to motivate others and you can have a photo, video, emojis or GIFs. Of course, for it to be shared on the platform it is essential that, through Twitter, Facebook or LinkedIn, the hashtag #MejorConectados is mentioned.