October 26, 2020

Hotel occupancy in Spain will fall to 8%, although it will remain the first option




In a tourist season full of uncertainties, with the latent threat of outbreaks and fewer foreign visitors, national tourism becomes more relevant. But, what will be the behavior of the national tourist? According to the “Changing Traveler Report”, prepared by the hotel reservation platform SiteMinder, more than 90% of respondents said they plan to travel before the end of 2021 and almost 50% have expressed that they will do so in the next three months. All this, despite the fact that three out of four travelers participating in the survey – 570 people in total – have assured that they have been economically affected by Covid-19.

But the way of traveling in Spain will be somewhat different: half of the trips will be shorter and hotel or resort occupancy could decline by up to 8% although it will remain the first option. Specifically, the large hotel chains and resorts are chosen by 37% of the respondents, followed very far by the holiday apartments (22.5%), visits to family and friends (13.3%) and private houses or residences (12.3%).

When choosing accommodation the first concern, according to one of the main conclusions of the study, the Spanish tourist takes into account the sanitary measures at the destination (34.91%) followed by the free cancellation or modification of the reservation (32.81%) and the price (16.49%). Similarly, eight out of ten participants in the report say they are still “thinking” or “planning” their next vacation. More of 73% will book with less than a month in advance and 82% of the respondents assure that they will keep their pre-reservations. Which could point to a good number of confirmations.

Regarding the way in which Spaniards make their reservations, 54.39% have opted for online travel agencies such as Booking, followed a long way from Google searches (14.21%) or the establishment’s own website.

In the opinion of the director of SiteMinder for Spain, Sara Padrosa, the study would demonstrate that despite everything that has happened “the Spanish are ready to help the travel sector and local tourism” and has coincided with other voices from the tourism sector in the number of tourists from UK and Germany – large issuing markets – will arrive in smaller numbers “this year and for some time”.


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