The musical universe, like the physical one, is in continuous expansion. First were the music videos, which told stories mixing image and song. Now, thanks to technology, the big bang is total with choreography, interviews, covers, etc. It is clear that this content interests the user; year after year, between most popular content from the Google platform are the official video clips of different artists.
But outside the main channels, thanks to the ease with which the content is recorded and uploaded to YouTube, many new genres have been born that did not exist a short time ago: mash-ups, parodies, versions … Although the classics never disappear, in the last twelve months, more than 3,100 years of videos have been visualized in which only the lyrics of the song appear.
Over the years and the increase in users, YouTube has become a tool that both discográficas and emerging artists consider to promote their music. And works; More than 90% of users who have purchased music content have seen a related video before. We can not know what the next song will become fashionable, but we can guess which platform you can see over and over again until we put it out of your head.
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