Heineken rescues the beers «El Águila» and «El Alcázar»
MadridUpdated:
Heineken Spain announced today that it adds two new beer brands to its portfolio. In particular, it will be responsible for preparing and marketing the beers «The Eagle» and «The Fortress», which were out of the market today. In this way, these two brands join Cruzcampo, Amstel, Guinness, Paulaner and Desperados among other beer badges that the group of Dutch origin has in its portfolio.
With the re-launch of «El Águila», Heineken recovers a beer with more than one hundred years of history and originating in the Madrid district of Delicias. Although at the beginning of the 20th century the most consumed drink in the taverns of the time was wine, this brand contributed to popularize beer in our country.
According to the beer group, "El Águila" will be produced at the San Sebastián de los Reyes factory and is now available in bottle format -33cl- and barrel in the hospitality industry and soon it will be in food.
"We are very proud to have a brand like" El Águila "in our portfolio. Our goal is to revive the initial dream of its founder, create a beer with a characteristic flavor, that stands out with respect to all the lagers of the market », declare from Heineken.
On the other hand, the group also works on the relaunch of another iconic beer, "The quarterdeck". This drink, originally from Jaén, saw the light in 1928 and since 2015 it has not been manufactured.
Heineken emphasizes that this beer will be manufactured in the same Jaén factory that saw it born, in La Imora. From the company itself they hope to be able to give more information about this relaunch. These two novelties join the launch announced last week of the new Guinness IPA, an «Indian Pale» to which nitrogen is added.
