have lost 60% of their revenue and readers in twelve years
Veterans say that years ago, before the financial crisis, the economic health of magazines was measured by weight. A fat magazine was synonymous with many pages of advertising and good health; a fine magazine, quite the opposite. An exception were gossip magazines —weekly books such as Lecturas, Pronto, Semana, or Ten Minutos—, with a significant percentage, around 50%, of sales per newsstand sales. In the rest, advertising sent: more pages, and not necessarily more copies sold, more revenue.