March 8, 2021

Guillaume Duverdier, new president of Heineken Spain


Relay in Heineken Spain. Guillaume Duverdier He has since become the new CEO in place of Richard Weissend, who has been appointed CEO of Heineken Management Company China (HMC). Duverdier will report directly to the president of European Heineken, Stefan Orlowski.

As reported by the company, the new head of the Spanish subsidiary aims to «To help Heineken Spain continue to grow relying on the multilocal strategy, the team and the capacity for innovation and dynamism ». As an example of the latter, they have mentioned the launchings of "El Águila", "El Alcázar" or the new Ale de Cruzcampo range. In this sense, the new president of Heineken Spain has highlighted his happiness «For leading this great company leader in innovation in the beer market »and added« that has a proven reputation in the Heineken world ».

Guillaume Duverdier started his career in the brewery almost 20 years ago, when he joined the French subsidiary as director of sales development. With training developed at Columbia University, INSEAD or ESCA Business School, he has previously worked in the areas of commercial and marketing at Procter & Gamble. ANDn 2001 joined the global HEINEKEN area as International Customers Manager and in 2003 he assumed the direction of Communication and Operations in the Bahamas. Since 2006 it has been occupying the general directorates of Tunisia and Egypt.

In October 2013 Guillaume is appointed CEO of Grupa Zywiec in Poland, where he led an important change of direction strengthening the portfolio of brands in all categories, boosting innovation, especially in the segment of alcohol-free and low-graduation, and laying the foundations for strategic acquisitions recently completed. Under the leadership of the manager of French origin, Grupa Zywiec has become an important collaborator of Heineken.

Spain is in the five world producers for Heineken and among the first two at European level, have stood out since the brewing. In this sense, from the Spanish subsidiary of the multinational, they have highlighted the leadership of Spain in the consumption of beer Without alcohol, «The tourist attraction which represents the binomial tapa-cerveza "and the predominant consumption style that they have characterized as" moderately eminently social ".

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