The island of Gran Canaria will be the scene for the first time in the history of the Billboard Latin Music Week, the Latin music event promoted by the American magazine, the oldest and most recognized in the sector.
In this edition it will be the first time that the event has a space outside the United States, which will be in Gran Canaria and with local artists such as Tutto Duran, Eli (known for its passage through Operación Triunfo), JuanFran Y Leyvan representing the Islands.
In addition, the poster includes two other Spanish artists residing in the Canary Islands, Bandaga and Víctor Pérez, who join a list of hundreds of international musicians such as Jennifer Lopez, Maluma, Rosalía, Pharrel Williams, Anuel AA, Ozuna, J Balvin, Carlos Vives, Becky G and Los Tigres del Norte, as well as others live from their homes such as Camilo, Natalia Jiménez and Guaynaa among others.
Thus, Canarian artists will be together with Rosalía, the only Spanish to participate of the Latin Music Week from Gran Canaria in international transmission.
Due to the covid-19 pandemic, the concerts will be prerecorded without an audience, to later be broadcast within the event together with the presenter and journalist Roberto Herrera as host and for everyone, along with promotional images of the island that show some of the the main tourist attractions of Gran Canaria.
As the director of the DN7 production company, David Navarro, has pointed out, this is “a unique opportunity” for the Canary Islands, which participates “for the whole world” through Latin music and “in a sample of the brilliant talent of the archipelago’s artists “.
This opportunity “was taking time to arrive,” he said, because the Canary Islands have always been a vehicle to jump to Europe “as a” starting point for the musical careers of Latinos in Europe “as happened with Marc Anthony or Luis Fonsi, among others.
This space from Gran Canaria, has celebrated, has been achieved thanks to “artists of the stature of Tutto Durán, Juan Fran or Leyvan” who have managed to attract attention and go viral with their music and they have represented the Canary Islands worldwide.
It is “an immense pride to be able to develop this here” and that “the Canary Islands are part of the event for the first time”, Navarro has indicated, because it positions Gran Canaria “throughout the world in a moment that is vital”, with the “talent of Canarian and young artists “.
Billboard is “in all levels of music as the oldest and most important magazine in the sector” with an international poster in “the most important Latin Music Week in the world.”
The president of the Cabildo de Gran Canaria, Antonio Morales, stressed that through this initiative the island “is projected in a special way to the world with images and music” in what is “a key moment” and hand in hand with ” one of the most important magazines on the planet with a worldwide projection “.
“Millions of people around the planet will see the show with the broadcast of performances and interviews of international Latin artists”, as well as with “an extraordinary dimension through the networks” that you will be able to “sell the attractions of Gran Canaria” in a “diversification proposal together with music”.
For his part, the Minister of Island Tourism, Carlos Álamo, highlighted the “planetary significance and the great power of dissemination of these three days of event in Gran Canaria”, which will be “the protagonist through music from different audiovisual platforms” .
It is a “strategic bet for the island”, which is shown as “a unique tourist destination to enjoy in the middle of winter and open with all the guarantees of sanitary security”.
This type of initiative manages to “keep the tourism potential intact, and face the winter season with optimism“on” a path of recovery “after the stoppage produced by covid-19.
The “weight of Latin music on the international scene and also in the Canary Islands is key” because it is “a point of union between continents” in which the island has been a “pioneer” enjoying this genre for decades, he pointed out.