Gran canaria organizes for the first time in the emblematic cultural space Kraftwerk (Berlin), the Opening of Berlin Fashion Week (opening of the fifth fashion week worldwide), the most important initiative of the textile sector in Germany promoted by the Government and City Council of Berlin and the Fashion Council Germany, with the celebration in the German capital of the event Gran Canaria Swim Week at Berlin Fashion Week.
The Ministries of Industry, Commerce and Crafts and the Department of Tourism of the Cabildo of Gran Canaria have come together with the aim of promoting the island’s catwalk and textile and tourism industries in Germany, the European country with the highest gross domestic product and the first issuing market of tourists towards Gran Canaria.
This event will be included in the official program of both Berlin Fashion Week and Mercedes-Benz Fashion Week Berlin, the most important fashion catwalk in the country and one of the most important in Europe, and which in each edition brings together more than 70,000 attendees.
Gran Canaria Swim Week at Berlin Fashion Week will be a presentation for the German and European fashion industry of Gran Canaria Swim Week. The main event, which will feature a staging based on the tourist image of the Gran Canaria destination, will feature an exclusive fashion show in which five designers from Gran Canaria Moda Cálida will present their new swimwear collections. This parade will be complemented by an act to promote the island’s local product designed by Gran Canaria I Like.
In addition to the opinion leaders invited to the event, which will include official authorities from German institutions, the fashion industry and the media, among others, the event can be followed around the world live through the official website of Mercedes-Benz Fashion Week Berlin.
Gran Canaria Swim Week celebrates its 25th anniversary by making itself known internationally, and opening its doors to German and European designers in order to become a benchmark and meeting point for the swimwear industry of Europe.
The Gran Canaria Swim Week at Berlin Fashion Week campaign will be accompanied by a professional meeting between a delegation from the Ministry of Industry, Commerce and Crafts, with executives from the Fashion Council Germany and representatives and businessmen of the German textile sector, as well as another parallel meeting between the Ministry of Tourism and the main German travel agencies and tour operators.