The Board of TrusteestourismGran Canaria has invested 450,000 euros in 2019 to strengthen and increase air connectivity through a total of ten agreements with nine airlines for the promotion of the destination in a dozen European countries, as reported in a statement. In addition to Spain, the Island will be promoted in Portugal, France, Italy, United Kingdom, Germany, Finland, Sweden, Austria and Hungary.
Gran Canaria has new frequencies and routes for this winter that will increase the numbers of tourists through companies such as Vueling,BinterCorendon, Norwegian, Ryanair, Smartwings or Tui Fly, which connect the Island with the Netherlands, Iceland, Sweden, Denmark, the United Kingdom, Germany, Poland and the Peninsula, said the Minister of Tourism of the Gran Canaria Council, Carlos Alamo.
The Board of Trustees is working with a total of nine airlines in the development of an intense plan in Portugal and the United States through TAP; withRyanairhas launched a joint campaign in Italy and Peninsula; and with Vueling it continues the actions in Peninsula, with direct campaigns in Alicante and Barcelona, and an action with French influencers and in own means in all its routes. Binter is also conducting a campaign in Vigo and Mallorca and an extra collaboration has been closed for new routes with the rest of the national territory, with presentation events in the cities of origin.
In addition, with SAS the first direct collaboration that consists of a campaign in Nordic countries, a market with which promotion of Gran Canaria with Norwegian is also being made; Iberia Express launched a campaign in the Peninsula in spring to reinforce the summer season, as did Eurowings in Germany and Austria. Also withJet2promotional reinforcement is made all year through the mediaon-lineown or third parties, as well as sponsorship of professional events and direct communication with travel agents and customers.
A representation of the Tourist Board will travel to Barcelona next week to hold meetings with the Volotea airlines,Norwegianand Vueling with the aim of continuing to increase the promotion and attract more visitors to the Island through possible new routes, as well as the increase in frequencies in which they already exist, added Carlos Alamo. Currently, Gran Canaria is connected to 152 airports in 25 countries.