Google believes that the new regulation of 'copyright' of the EU would reduce 45% traffic on news websites | Trends

The application of articles 11 and 13 of the new European Union Copyright Directive would directly affect news editors, who would see their website traffic go down by 45%, according to a post uploaded to the official Google blog collected by Europa Press.

The Mountain View company believes that the consequences of the implementation of articles 11 and 13 of the new 'copyright' directive of the European Union.

Google has ensured that the reduction of the information in the search results, without allowing to write a description of the news or include photos, would suppose the loss of 45% of the traffic in the news web pages, based on an experiment in which has shown the title of the publication, the URL and the thumbnails of the videos.

The search engine company has ensured that their experiment has shown that "many users went to sites that are not news, social networking platforms and online video sites."

Article 11 will force search engines such as Google and Bing to pay to display content protected by copyright, such as news, in their searches. For Google, this will "make it harder for consumers to discover news content and reduce overall traffic to news publishers," which affects quality journalism, according to the company.

For its part, Article 13 requires the filtering of content that is uploaded to the network to detect possible violations of those rights. Google has estimated that this "would damage the thriving creative economy in Europe, including the YouTube creative community" because "the draft rules of the directive are not carefully balanced."

Already last January Google brought to light the appearance of its search engine in case these two new guidelines were applied. Then, the search pages would show the links, half-titles and page names, but not images or descriptions of context.