ThetourismGerman spent 1,000 million euros in 2018 inGran Canaria, the favorite Canarian destination of this market, since a third chooses this island, more than half repeats, and 10 percent are already considered in love, as it has returned more than ten times to enjoy its beaches, its cultural offer and its people, because it is the visitors who most like to know the other faces ofGran Canaria.
The president ofCabildo of Gran Canaria,Antonio Morales, heads with the Tourism Minister,Inés Jiménez, the Gran Canaria delegation that has moved to theBerlin Tourism Fair, where he explained that climate change -with an incredible sunny day this Wednesday in March without going any further-, the reopening of the competent markets -with strong investments from their governments to reactivate their industry-, and the bankruptcy of Germania make the Tourist Board intensify its work and "do not have to lower your guard", but it is not a situation that could be considered "alarming", he added.
Gran Canariait is the island that has had the least impact on the decline this year, since it registered a decrease of 3 percent compared to 5, 7 and 11 of other islands, and offers health and safety conditions of all kinds that has no competition in the countries that have entered the market, strengths that keep it as a very competitive destination in Germany, which is the country in the world that has the most connections with the island. So much so that Gran Canaria has direct flights with 22 German airports, more than with the Peninsula, whose market has increased significantly and is called to counteract the German descent that may occur in summer.
The one that spends the most and the one that remains
In any case, one of the objectives of theTourist Boardin the twenty meetings arranged with airlines and tour operators is to relocate the 50,000 air spaces left by the bankruptcy of Germania, places for which other companies are showing interest, although it is still early to handle forecasts, especially in a dynamic in the that German tourism reserves more and more later.
On the other hand, Gran Canaria has been registering record numbers for several years, in 2011 it registered 743,000 German tourists and this 2018 closed with 979,000 visitors, which represents a seven-year increase of 35 percent. And "going up indefinitely is impossible", so the challenge is to increase your spending in destination with segmented and quality offers.
In fact, the German tourist spends the most on Gran Canaria with an average of 1,283 euros, this is 110 euros more than the average tourist, and the one that stays longer, with an average of 11.7 days.
To what extent are the segmented products important, exclaimed Morales, who with just over a year since the declaration of Gran Canaria asDestination Starlight, astrotourism is already an attraction for 4 percent of Germans, about 40,000 people, who traveled to Gran Canaria to observe the stars.
45 percent, medium and high positions
One third of tourists who arrive atGran Canariahe is between 46 and 60 years old, another third from 25 to 45 years old and 23 percent over 60 years old. The vast majority, 77 percent, do so as a couple, while almost 15 percent travel with children and the rest with other family members or friends.
45 percent are salaried people with medium and high positions, 19 percent are retired, about 15 percent are entrepreneurs and freelancers, and 12 percent are auxiliary workers and workers, while the rest are students, among other situations.
The tranquility, rest and relaxation that Gran Canaria offers is the motivation of 42 percent and the possibility of knowing new and different places that of 16 percent. Among the attractions, 93 percent points to the climate and its sun, 45 percent refers to beaches and 27 percent its landscapes.
Themouth to mouthcontinues to work very well among Germans, as 30 percent came recommended by their friends, while the internet gains weight as a source of information, so the Tourist Board is focusing much of its efforts on digital marketing without neglecting travel of familiarization for travel agencies and media, not in vain Germany is, together with the Nordic market, its main client.