Mon. Feb 24th, 2020

Gelt, the friendly app of the leading brands



Using printed coupons to purchase quality products at an economical price is a thing of the past. Now, cash back is the best formula to save money in the purchase of the month and Gelt It is the first mobile application that, through this tool, rewards the consumer of leading brands.

Over the years, going to the supermarket has become an odyssey. The emergence of white brands in the commercial world has extended an immense range of household products, which places the consumer in a constant search for “quality-price”. Renew or die, then becomes the motto of the brands of a lifetime, and the main objective of this application is to offer new formulas to get the attention of the buyer. Gelt seeks to give visibility to traditional products “At the moment of truth.” Or what is the same, during the customer’s stay in the supermarket. And through an instrument that is available to everyone, the mobile phone. An “agile” method that has exceeded the expectations of its parents in the first beta version, launched in 2015. This is so that, currently, “83% of users open the platform within the establishment”, as Explain Carlos Prieto, CEO and founder of this App.

Undertaking in a sector so neglected by the latest technologies was “an opportunity” for the promoters of this project. And, according to Prieto, this invention responds to an existing need in the market, as it works as the channel that handles direct interaction between companies and users. That is, offering a “much more personal and faster feedback” between both cores. The procedure he proposes is simple. As soon as the user downloads this application, from ios or android, it will be found between 10 and 15 items offered. A wide range, among which are articles that begin their debut in the commercial world. In the event that one of them is acquired, within the deadline, just by validating the consumption, by means of a photograph of the purchase ticket, the customer will receive in his profile the corresponding fraction of the final payment of the product. Once you accumulate 20 euros in your virtual wallet, you can withdraw the money collected, at the nearest ATM.

Goodbye cards

A groundbreaking formula with which The customer can leave behind the classic accumulative points and virtual currencies to achieve the advantages of receiving their money in cash. All this, thanks to the ATM network, spread throughout the country, available to this company. Similarly, the user will not need to have any type of debit card, which occupies space in his wallet. This is so, since, to acquire the ticket of 20, you will only have to request authorization, through the application. After the user receives a green light at their request, they will receive two codes, which will reach both the mobile phone and the claimant’s email. Numerical figures with which you will be able to access your account at the ATM itself.

So, The driving system of this service is governed by two main axes, the buyers and the leading brands. Two variables that, at first, presented large unknowns. To make this sketch tangible “two hypotheses had to be validated. The first was to know if the user would understand the process of returning physical money. And to this was added the question of whether the brands would be interested in this window of direct communication with the customer. ” Despite the doubts that arise at the beginning of every entrepreneur, four years later, the promoter of the project boasts its two strengths, cash, “which is something that everyone understands”, and the knowledge of that your group has to “impact consumers”.

In our days, Gelt has reached “an average of 300,000 monthly tickets and, in its years of life, has processed a total of 6.5 million”. In this way, it has managed to settle “in more than 20,000 homes in Spain”. Also, the creators of this idea estimate “to reach one million in the next 12 months.” All thanks to the work side by side with «more than 120 brands, such as Bacardi, Coca-Cola, Calvo, Campofrío, Mahou, Pescanova, as well as Unilever or Procter & Gamble groups».

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