April 20, 2021

Five most common risks that businesses can suffer in social networks


Today, possibly, 3,484 million people will use their social networks. What most of them do not know is that some of their practices can be dangerous for their privacy. According to the recent study Digital 2019, prepared by Hootsuite and We Are Social on digital trends and social networks around the world, in Spain, 60% of the population uses these platforms for more than an hour and a half per day in them and they almost never adopt enough security measures. With so many active accounts, with an average of almost eight per user, hackers have many options to hack any of them if you are not careful and do not pay attention to how to avoid these attacks. Between 2016 and 2017, in our country, scams on social networks increased by 140% in platforms such as Facebook, Twitter, Instagram Y LinkedIn, and will continue to increase as cybercriminals see social media as an easy target.

Businesses are also present in these platforms to increase sales and achieve greater visibility, as well as to establish a much closer contact with the customer, so these profiles are not exempt from cyber attacks. Coinciding with the Internet Security Day, Hootsuite, the most used social network management platform in the world, with more than 18 million users and present in more than 80% of the companies on the Fortune 1000 list, analyzes 5 of the most common risks in social networks:

one. Human error: One of the most common problems in social networks is human error, which can appear when posting accidental or inappropriate posts that may harm the brand image.

two. Do not pay attention to your social networks: If you start to leave social profiles aside and the account is not monitored, it can be attacked by a virus that could even affect followers. This can harm the brand because, if the virus sends messages to users, they can stop trusting the company, which translates into a loss of followers of their social networks.

3. Applications and malicious attacks: The network is full of malicious software, from small viruses to advertising programs, to ransomware, where hackers restrict access to system files and ask for a ransom to eliminate the restriction. In 2017 there was a year-on-year of ransomware of 59%, compared to 2016, according to McAfee Labs.

Four. Impersonation of identity: phishing scams are used in social networks to trick users into providing them with personal information (such as banking information and passwords). Identity theft attempts increased by 500 percent in 2016, attributed largely to fraudulent customer service accounts that targeted customers on Facebook, Twitter, Instagram and LinkedIn.

5. Privacy configuration: Privacy and protection in social networks is very important. However, many companies continue to put their image at risk by not implementing a strict privacy configuration. As a result, hackers can easily take over the brand's social channels and cause serious problems, such as sending fraudulent posts to followers or making modifications to the appearance of a channel.

In order to avoid these frauds in social networks, Hootsuite advises: protect the equipment with the necessary updates; use very secure passwords, combining uppercase, lowercase and symbols, and change them periodically; not provide personal data; and create policies in social networks so that all employees of the company know how to use social networks in a responsible way.

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