June 24, 2021

Final goodbye to Google +, the social network of Google | Technology

Final goodbye to Google +, the social network of Google | Technology


Image of Inbox in three devices. Corporate video of Inbox, one of the services that disappears.

That Google devotes a very important part of its resources to the development of new products and services is something that the market has already learned well and it does not surprise anyone, but this undeniable commitment to innovation has its 'b' side: products that do not triumph are defenestrados without remission. Tomorrow, April 2, Google will definitively dismiss Inbox, an email management application on the mobile much loved by users, but will also do the same with Allo, an ephemeral messaging platform that has passed like a meteor before our eyes . Google + will also be disconnected this day, although surely for this service will not shed excessive tears.

Allo, a seen and not seen

It was in 2016 when Google introduced Allo, a powerful messaging platform that seemed to leave in a children's game at WhatsApp itself; the giant was late but trusted the power of its user base to potentially gain a foothold in this market and grow. Big mistake. If something has become clear in the segment of the applications is that the app that manages to get the bulk of users at first is established as standard and there is no way to unseat it, as has happened with WhatsApp. And Allo stamped himself against the wall of WhatsApp and Messenger, among others, announcing Google his premature death Last December and when he had barely passed the platform two years of life.

The worst was not Allo's own death, but this service will be one of those liquidated by the company, a failed attempt that now rest in eternity along with Google Talk, Hangouts and the versatile Google Wave. The giant of Mountain View is now betting, in a much more prudent way, on the development of RCS (Rich Communications Services) through Android Messages, a product that will closely resemble the one established by Apple with messages among the teams in its ecosystem.

The logo of Google+.
The logo of Google+.

What will be next?

It is very possible that both Allo, and above all, Google +, are not much missed by users, but other services that went through the particular guillotine of the house in their so-called "spring cleanings" were. Google Reader, the popular RSS reader, left orphans to thousands of users around the world, to the point of reaching to the conatus of the riot; it is, in fact, the risk that is assumed when a free service is entrusted to the user, in which the profitability is obtained from the exploitation of the data thereof, either directly or indirectly.

In the case of Google Reader, the numbers simply they stopped adding for those of Sergey Brin and Larry Page and from the company he pulled the cable without further ado. If it's not profitable, out. As for the rest of the main products of the house -Gmail, Google Docs or YouTube, among others- suppose the essence of the business model, but … and Google Photos? This free service of storage of photographs is the one that more suspicion generates since, on paper, the Californian company at the moment is not directly profiting from its exploitation, although Google does not rule it out in the future.

It was the product manager Bradley Horowitz himself who discarded that the information analyzed by processes based on Artificial Intelligence on our photos "they would not leave the product", But this director did not rule out the possibility that indirectly the analyzed information could be exploited," with the consequent approval by the user ". Horowitz defined it in a very graphic way: "we want to make the management of the photos what Gmail did in the email".

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