It is increasingly difficult to distinguish fame from ideology. The first thing that capitalism tells a writer or an artist is this "become famous, then you will see". All are strategies for fame. Jorge Manrique He already saw it in the fifteenth century. People seek to become famous with what is most at hand. Because the alternative is insignificance and anonymity. If you practice kindness, the important thing is that everyone knows it and your kind acts roll through all the screens of the earth.
Whatever creed you choose, you must know it even on the planet Mars. And your sincerity and your exercise of freedom has to lead you to lynching in the networks. Because if they want to lynch you, that means you exist at least.
Capitalism has decreed social death for anonymous beings. If nobody has ever insulted you in the networks, you are not alive. Whatever you do, it must be public and notorious, it must extend through cyberspace to the confines of quantum physics. It is not legendary fame that we end up building, because legendary fames are always posthumous. And current capitalism has banned the posthumous fame of artists because they do not give benefits to the bearer of fame. We will never be legendary as they were Franz Kafka or Miguel de Cervantes. We will never see the yellow sun that seduced Van Gogh. We are like Warhol, that within five seconds of leaving the womb he already knew that he wanted to be famous. He knew that fame was life on earth. He knew that fame was greater than intelligence or passion or that love or that all revolutions or all utopias.
Some use strategies to become famous; others, others. There are those who are convinced that theirs is true and necessary, and that therefore fame is deserved, or ultimately a reward for a lifetime of work. Don Quixote had no complexes or sought justifications, he wanted fame as an absolute good. Don Quixote and Andy Warhol are first cousins. Don Quixote wanted to go out on the news, in the programs of the heart, in the political gatherings, in the series, in Tell me, in Master Chef, even in the ads, even in the next dreaded Christmas message from Felipe VI. Don Quixote, in a show of lucidity, confused fame and life.
The writers have to be famous, because if not, nobody reads them. You live much better being a famous writer. When you travel, they put you first. When you sleep, you do it in great hotels. When you walk down the street, people smile at you. It makes more love if you're famous. It is written even better, because fame always whispers elegant things in your ear. Even the sun falls on the fronts of famous writers with a supernatural sweetness. Until the sea, when you approach him, says your name, and says your death.