The social networkFacebookit faces the problem of misinformation through new automatic techniques and todayeliminate more than a million fake accounts a day, most “minutes after its creation”, as assured by the CEO and founder of the company, Mark Zuckerberg.
The American director has participated last Saturday in the security event Munich Security Conference, held in Munich (Germany), in a talk in which he addressed the measures that Facebook is taking to combat misinformation and interference in elections.
Since 2016, in which Brexit or Russian interference took place in the US presidential elections,“The security landscape we face is not of traditional ‘hacks’, but of coordinated disinformation campaigns, “Zuckerberg explained.
To combat this,Facebook has used mechanisms such as Artificial Intelligence (AI) systemsto detect harmful content proactively, with which during the last year it has identified 15 coordinated disinformation operations from countries such as Russia and Iran. However, these efforts “have not been successful” at all, as the company’s CEO has acknowledged.
Zuckerberg has defended that Facebook has “increasingly sophisticated” automatic techniques and that it employs a team of content reviewers of 35,000 people around the world to which it dedicates as much investment as all its benefits in 2012. “We eliminated more than one million fake accounts a day, (…) the vast majority minutes after its creation. “This includes both spam and state-organized attacks., which are becoming less frequent in favor of disinformation campaigns organized by local actors such as political parties, which are also more complicated to detect, according to the director.
Likewise, Facebook has expanded its collaborations with governments to regulate electoral information, and these “are now much stronger than they were in 2016,” according to the founder of Facebook. Among the tools of this type that the social network provides isits Facebook Protect program to institutions and political partiesto protect them from hacks and campaigns coordinated in elections.
Since 2016 there have been more than 200 elections internationally and these have been “relatively clean online”, has settled.
Regulation in Europe
Asked about the automatic algorithms that Facebook uses to moderate the contents, Zuckerberg has also referred to the permitted contents that, although legal, are extreme, and that are currently excluded from the recommendations of the platform. “We have the responsibility ofnot recommend to communities of people who are part of polarized or extremist groups, even if they are allowed, “according to the CEO of the social network.
Also, Zuckerberg has claimed that “there should be more regulation and state guidelines“and of the European Union in particular in relation to political content, such as political propaganda, and the limits of freedom of expression.
The manager has reiterated, as he has done previously, that “private companies should not make so many decisions to solve inequalities and democratic processes.” On these issues, “aprivate company can never create this legitimacy“, has warned.
Finally, the manager has claimed that the European Union should adopt for Facebook a regulation “halfway between a media and a telecommunications company”, due to the difficulties of reviewing all the content of its users. “If we made sure there was no harmful content, we could not guarantee that everyone had a voice,” Zuckerberg concluded.