Facebook and Twitter are the networks where the presence ofBusiness schools (95%in both cases), followed by LinkedIn (89%), YouTube (78%) and Instagram (56%). In this sense, Instagram has the most notable increase (13%) with respect to the previous study carried out in 2017, although it still has a wide margin of growth.
This IV Study shows how Instagram has beenthe network that has grown the mostregarding the presence of schools. While two years ago only 43% of business schools had a profile on Instagram, in 2018 56% have a linked account from their website.
Ranking of followers in Social Networks
The study also shows a ranking with the Business Schools that have the most followers,
adding those that follow them in all social networks audited. In the general ranking,
placeIE Business School with 396,398 followers, followed by the University of Senior Management
ADEN Business School (362,829) and EU Business School Barcelona (259,827).