Canary will lose some280,000 air placesin the first two months of the year, which can undermine the results of the tourism sector in the archipelago at the end of the year, according to the 2019 balance presented this Wednesday by theAlliance for Tourism Excellence (Exceltur).
Last year, urban and inland destinations, with Madrid at the top (6.1%), consolidated the growth of the sector, followed by Navarra, Castilla y León, Extremadura and Aragón, which confirm the trend previously warned that these areas would get better results than the destinations ofSun and beach.
Themore negative evolutionof the business results of the sector are concentrated in island destinations, with7% falls in the Canary Islands and 5.7% in the Balearic Islands,affected by the fall in foreign demand both by the effect of recovering competition from the countries of the Eastern Mediterranean, and by the decrease in the average stay, by the bankruptcy of Thomas Cook and by an air connectivity that evolves in general to the low.
In general, tourism activity in Spain closed 2019 with a1.5% increase,below the growth of Spanish GDP (2%), which implies its worst record since 2013, when the sector grew 0.9%.
These data assume that, for the second consecutive year,the sector breaks its conditionas an engine of the economy, a position that had been occupying since 2010.
However, the balance that Exceltur has made is“something more positive”than was expected a few months ago, since the impact of the fall in influx after theThomas Cook bankruptcyand for the protests in Barcelona after the ruling ofprocèsIt has been lower than expected.
This, added to the last minute celebration of theClimate Cover in Madridin December, they have raised growth estimates at year-end.
Tourism in 2019has maintained its capacity to generate employment,since it has grown 3.5% with the creation of 64,851 jobs, 1.2 points higher than the rest of the sectors, despite a“worrying” fall in productivityand the increase in labor costs, said Exceltur executive vice president, José Luis Zoreda.
In this context,sales of tourism companies also registered a growth of 3.5%,being the leisure companies (6%), the passenger transport companies (5.1%), the urban hotels (4.3%) and the Spanish tour operators (4.5%) the ones that have shown the greatest increase in their results.
On the opposite side,the coastal hotels (-0.7%)and car rental companies (-0.4%) have been the ones that have most reduced the results due to the fall in foreign demand, especially in the islands.
The national demand “acts as an engine of growth”of the tourist activity, since all the indicators grow above the 2018 records, with a strong increase in trips abroad, a greater dynamism in the holiday destinations of the coast and a notable increase in mobility by plane and, to a lesser extent, the AVE in a context of downward transport prices.
For Exceltur, it has also beennotable the economic impact of foreign tourismor in Spain, with an improvement of the average daily expenditure of 6.1% up to 110 euros, thanks “to the investment effort in opening, renovation and repositioning of private establishments, the improvement of urban spaces and the arrival of tourists from long markets distance”.
However, the average stay of foreign tourists and the influx of large traditional European markets, such asUnited Kingdom, Germany or the Nordic countries,although that of Asian and American countries has increased, as well as that of peripheral European countries, such as Portugal and Italy.
Themultiplication of regulations at regional and local levelIn order to regulate the phenomenon of housing for tourist use due to the verification of its “adverse” effects, it has caused that for the first time since the irruption of the digital marketing platforms of these homes, their number has stopped growing in the 22 main Spanish urban destinations .
Exceltur blames this fall oncitizen and political “awareness” ofthe negative effects on the tourism sector of this type of housing, in addition to the development of local regulations and greater political implication for compliance in some key destinations.
Within this“progressive cooling”In the sector, Exceltur expects that in 2020 the 1.5% growth recorded in 2019 will be repeated, which would mean 0.2 percentage points less than the Spanish economy will do if the forecasts are confirmed.
In this sense, from Exceltur they have claimed the need to promote a new road map and state tourism policy that, led by the new Government and based on anew public-private governance,Strengthen investment capacity in supply improvements, take advantage of digitalization opportunities and face environmental challenges, among other issues.
On January 21, Exceltur will celebrate theX Tourism Leadership Forum,that the president of the Government, Pedro Sánchez, is expected to inaugurate, and will have the presence of institutional and business representatives in order to address the challenges of the sector.