August 3, 2020

Everything you didn't know about the song that dethroned ‘Despacito’ | Culture



On video, the keys to the success of 'Old Town Road'.



It has been necessary to join two seemingly incompatible styles of music, a young rapper and the progenitor of one of the great stars of the world pop scene and of course, a simpler letter than the mechanism of a pacifier, to take a record off everything a phenomenon like the song Little. Old Town Road, of Lil Nas X and Billy Ray Cyrus, It has become the song that has endured more weeks at the top of the list Hot 100 Billboard magazine with 17 weeks, exceeding 16 One Sweet Day, of Mariah Carey and Boyz II Men's and the success of Luis Fonsi and Daddy Yankee.

The history of this success reflects some of the most marked elements of the industry today as the power of sampling and of self-production, the constant mix of musical styles and the importance of word of mouth in social networks and digital platforms. If a few years ago we went crazy with Facebook, MySpace or Twitter, now the gold is on Instagram, Sound Cloud or Tik Tok. If you blink you miss it.

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