Entrepreneurship in older people must become an "opportunity for the Canary Islands"

Ignacio Baeza, at the opening of the conference on senior entrepreneurship. / cover

The Mapfre Foundation Ageingnomics Research Center and the Mapfre Guanarteme Foundation organized a conference in which the importance of the so-called senior sector for the future was highlighted

Rafael Falcon

«Spain has the highest longevity rate in the world after Japan, but we are the country, along with Malta, with the lowest birth rate. If we combine these two factors, a perverse effect can be produced, especially if in 2040, that is, in 17 and a half years, 35% of the Spanish population will be over 65 years old. For many, the elder is a problem and an opportunity. We must look to the future with optimism and promote senior entrepreneurship in those over 55 years of age", stressed Ignacio Baeza, president of the Mapfre Guanarteme Foundation, at the opening of a forum in which they wanted to value and contextualize senior entrepreneurship as a tool for the economic and social development of the Canary Islands.

the journey
'Senior entrepreneurship: an opportunity for the Canary Islands', Organized by the Mapfre Foundation Ageingnomics Research Center and the Mapfre Guanarteme Foundation, it had two talks that focused on the impulse that should be given to entrepreneurship for people over 55 years of age. The first table, under the title 'Senior entrepreneurship in the Canary Islands, was moderated by Juan Fernández Palacios, director of the Fundación Mapfre Ageingnomics Research Center, and was attended by Gustavo Santana, Deputy Minister of Employment of the Government of the Canary Islands, and Rosa Batista, doctor in Economic and Business Sciences from the University of Las Palmas de Gran Canaria, while José Cristóbal García, secretary and vice-president of the Canarian Confederation of Entrepreneurs, did so online as he was unable to attend in person.

From the different areas, the potential of the senior segment, over 55 years of age, and its potential were emphasized, but all agreed on the need to be able to promote this undertaking. Gustavo Santana stressed that the Parliament of the Canary Islands is already
Entrepreneurship Support Plan that can lay the foundations for the future, with a financial sheet for the 2021-2024 period that can lead the way.

There was talk of the difficulties that the sector has encountered in recent years and at present, with a series of vicissitudes that fill the future with uncertainty, but in a line of optimism it was stressed that
older people age better when they stay busy and that the intention of the administration is to favor entrepreneurship.

Today, one in three Spaniards is part of the population group we know as seniors. The presence of more senior professionals in the labor market is already a reality. Secondly,
companies increasingly anticipate retirement and the labor market is closing for those over 50, with the consequent loss of talent. In this scenario, self-employment has become the main option for senior talent to continue contributing.

In the second table, under the heading
'Undertaking by and for seniors: Projects and realities', Moderated by Alfredo Montes, patron of the Fundación Mapfre Guanarteme, the wide range of possibilities in the sector was highlighted, with the intervention of Fernando Sáenz-Marrero, director of Edei Consultores, Nancy Gorrín, founder of The Soap House, and Joan Ander Fernández, Kuvu representative.

From the multiple data that was offered yesterday in the Mapfre Guanarteme forum, it was highlighted that “seniors undertake less, but the degree of success is greater.
The Canary Islands is at the head of potential entrepreneurship in Spain, with a rate of 10%, but it is the last in the ranking with the lowest success rate», adding that the archipelago has a huge international projection and a great capacity to attract digital nomads and be a technological and innovative base.

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