elDiario.es Cantabria has closed August with a new audience record after adding more than a million unique users and close to 2.5 million page views in the last month. These figures represent a new recognition by readers of the constant work of the Cantabrian editorial office of elDiario.es for more than five years, when the first regional cover of the newspaper directed by Ignacio Escolar was launched at the national level, and that this same summer was rewarded after receiving a local journalism aid fund from the Google News Initiative that had had about 12,000 journalistic proposals from 140 countries.
How you can support the Cantabrian edition of elDiario.es and help its consolidation
In addition, these data certify the upward trend in the audience of elDiario.es Cantabria, which since the beginning of 2020 has had a sustained growth month after month, and which is already close to 50% if the internal statistics provided by Google are compared Analytics, which confirm an absolute consolidation of the journalistic project that has been reporting the political, social, economic and cultural news of the autonomous community with a critical and independent approach for more than five years.
This recognition of the community of readers of elDiario.es is also reflected in the increase in membership that has occurred throughout this year, with nearly a thousand people who financially support the newspaper and its Cantabrian edition for guarantee its sustainability and defend a committed, rigorous and independent journalism done on the ground in the autonomous community itself.
Despite the difficult economic situation derived from the coronavirus pandemic, which is costing layoffs and cuts in practically all sectors and seriously affecting the advertising market, the good audience data and the economic support of the readers has allowed the publishing company of elDiario.es Cantabria will incorporate three journalists into its newsroom throughout this year, being able to pour all the necessary resources into offering extensive coverage on the effects of COVID-19 in the autonomous community, without losing sight of the rest of the issues that concern citizens at a time like the one that is being experienced throughout the planet.
It has also been carried out throughout this last summer a total redesign of the elDiario.es website, facilitating users’ navigation, modernizing the structure of the newspaper and giving greater prominence to local and regional issues, which now have their own space in a fixed block of the national front page. Changes and improvements, especially for members, will continue to be noticed in the coming months, with the launch of new sections and the incorporation of more prestigious collaborators that will be announced soon.