El Corte Inglés and the Alibaba Group have signed an agreement to develop close collaboration in the areas of retail and distribution, cloud computing services, digital innovation and mobile payments. Both companies have launched this collaboration in order to take advantage of their respective strengths and those of their various business units and associated companies, including Tmall, Alibaba Cloud, Alipay and AliExpress, which will be able to collaborate in the development of the corresponding initiatives.
As part of this global agreement and driven by digital transformation, El Corte Inglés and Alibaba have agreed to explore a series of collaboration opportunities, in order to improve their respective omnichannel proposals, and take advantage of the best of the physical and online world.
With this agreement, El Corte Inglés will have the opportunity to access a comprehensive package of technological solutions provided by Alibaba Cloud, Alibaba Group's cloud computing area, which includes the analysis of big data for real-time business decision-making and artificial intelligence tools that offer the customization of the offer for better customer service.
In addition, El Corte Inglés will be able to take advantage of Alibaba's B2C platforms, including Tmall and AliExpress, in order to offer Alibaba users in China and the rest of the world its brands and products, including the El Corte Inglés own brands. The ultimate goal would be to allow Alibaba consumers to access a wider range of large Spanish and international brands that are sold in El Corte Inglés stores, including the possibility of introducing new products made in Spain.
For its part, AliExpress can develop corners and other physical spaces in the shopping centers of El Corte Inglés that allow recreating new and attractive shopping experiences as well as making known to the Spanish market the latest products launched on the platform. These initiatives come after another milestone in early November when AliExpress opened a pop up in the shopping center of El Corte Inglés in Sanchinarro (Madrid). It was a pioneering initiative, since it was the first temporary store that the platform of Chinese origin inaugurated in a shopping center in Spain on the occasion of the celebration of the Bachelor's Day.
Both companies have also proposed to work closely on the use of infrastructure and logistics channels. In this sense, Alibaba can benefit from the knowledge and logistical capabilities of the Spanish company, and use its physical centers as collection points for online purchases through AliExpress.