As of March, Mango opens stores in El Corte Inglés. The Catalan textile firm will open next month three corners in separate centers of the department store giant in Seville, Valencia and Valladolid of its line Violet by Mango, its women's brand of large sizes, which can also be purchased on the website of El Corte Inglés, as both companies have announced in a press release on Wednesday. It is the first agreement between the two and the idea is to extend it to other shopping centers in the country, although there is not yet a defined calendar.
According to the two companies, they have reached an agreement to sell the entire collection of Violeta by Mango in corners (spaces dedicated to a brand inside the department stores) in the centers of Seville, Valladolid and Valencia. At the moment, the agreement is limited to these centers and to this feminine banner, but sources from El Corte Inglés have indicated that the idea is to extend these corners to other centers in the coming months. Also in the next months the Violeta by Mango garments will be available in the online store of El Corte Inglés. The possibility of selling other lines of the Catalan firm is not currently on the table.
With this agreement, El Corte Inglés incorporates one of the largest Spanish textile companies, with 2,194 million euros in sales in 2017, second -although light years- behind the almighty Inditex. In full remodeling of its fashion offer for women, with the unification of all its brands in one, Woman El Corte Inglés, the chain of department stores increases its offer with the catalog of Violet, the line of Mango born in 2014 and dedicated to women with a size greater than 44. The brand currently has 110 points of sale worldwide, 41 of them in Spain, sells on-line in 76 countries.
El Corte Inglés bases a good part of its sales on fashion and, specifically, on the sale of around a thousand third-party brands. The corners and agreements with other brands, in fact, provide 70% of their fashion revenue, which amounted to 4,961 million euros in fiscal year 2017-18) and help reduce the "risk of inventory accumulation", according to affirmed the chain in the explanatory brochure of your business sent to the Irish stock exchange authorities on the occasion of the bond issue made last year. As of August 31, 2018. those agreements supposed that 18,500 people worked in El Corte Inglés centers paid for those brands.