El Corte Inglés launches its own telephone company together with MásMóvil



El Corte Inglés will have its own brand of telephony, Sweno. The launch will take place after the agreement that the department store chain has signed with the MásMóvil group, with the aim of providing its customers with a virtual mobile and fiber operator. After several months of joint work, the agreement, signed by the CEO of El Corte Inglés, Víctor del Pozo, and that of Grupo MásMovil, Meinrad Spenger, will allow the Spanish distribution giant to market these services under the “best conditions “, so that they cover all the connectivity needs of their customers, in accordance with the usual standards of ‘premium’ quality and trust that the company offers.

This agreement will also allow it to combine its technology offering with telecommunications services, especially in the smart home environment, and diversify its activity with the launch of these new generation services. For its part, thanks to this alliance, MásMovil assures in a statement that its mobile and fiber telecommunications services are being valued. With the signing of this agreement, both companies continue their “excellent relationship” by taking advantage of their joint potential to increase customer satisfaction with new useful services and enhance their development with new growth paths.

The CEO of the MásMovil Group, Meinrad Spenger, has welcomed this alliance. “It is a great satisfaction for us to continue developing our long-term collaboration with a company of the prestige of El Corte Inglés and to support them in the launch of their communications and connectivity services,” he said.

For his part, the CEO of El Corte Inglés, Víctor del Pozo, has been “delighted” with this alliance with the telephone operator, which will allow it to offer an “offer of extraordinary quality services”. “This alliance is part of the evolution of our business model, which will continue to offer great benefits to the clients of both companies,” he stressed.

This new project is included in the framework agreement reached by El Corte Inglés and the telecommunications operator last November for the development of new commercial initiatives that benefit the clients of both companies. The first two actions resulting from this alliance were the free incorporation of the ‘El Corte Inglés Plus’ home delivery service for Yoigo users and the development of a new home alarm model, which will include the latest technologies.

El Corte Inglés is in the midst of a business expansion strategy, where the recent creation of the services subsidiary Sicor is located, to enter the security, maintenance and cleaning businesses – the company bought the private security company from a former director Mega2- and the framework agreement for the development of new commercial initiatives that closed a month ago with the Masmovil Group, ranging from the free incorporation of the home delivery service for operator users to the development of a new alarm model. Now the telephone company joins.

For its part, MásMóvil is the telecommunications company that grew the most over the past year based on acquisitions and the acquisition of new clients with its low-cost policy. In addition, it has recently entered the energy business, with the launch of the distributor EnergyGo and the acquisition of Lucera.

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