The 30th edition of Colombiamoda, the most important textile-confections trade show in the Andean country, will count this year with the participation of several e-commerce platforms from Chile and the United States so that the industry can be integrated with technological solutions, a source said. official.
"E-commerce has become an important ally of Colombian fashion export companies to position themselves in the markets in which they have presence and to conquer new destinations," the government entity ProColombia said in a statement on Friday.
To enhance the above, the official office invited representatives from the platforms Stitch Lab, Courage Lingerie, Baseballism, Viasur, Love Her Shop, KJ Couture, Overton Enterprises, Pin Up Girl and PLIXUR.COM.
In addition, 328 international buyers from 237 companies from 32 countries were summoned, of which 80% have a current commercial agreement with Colombia.
Among the committees that will be present this year in Colombiamoda, which will take place from July 22 to 25, the Ecuadorian one stands out, followed by the one from the United States, which will be in Medellin, the event's host city, with 39 companies.
"Additionally, we have bet on programs like 'Colombia a un Clic', which connects big players like Amazon with national exporters," said the president of ProColombia, Flavia Santoro.
Taking into account the strategic pillar of diversification into new ProColombia markets, this year the entity also invited 11 buyers from Europe and Asia, among which the visit of firms from Saudi Arabia, China, Singapore, India, France, Holland, Spain and Belgium.
The fashion exports of Colombia registered more than 300 million dollars between January and April of this year, with a growth of 5% compared to the same period of 2018, according to the National Administrative Department of Statistics (DANE).
The United States, the main importer of Colombian fashion, increased its purchases by 10% in the first four months of the year, reaching 107.9 million dollars, followed by Ecuador (41.8 million dollars) and Mexico (27.1 million dollars). millions of dollars).
As for products, the most exported were fabrics and fabrics, jeans and leather manufactures.
The 30th edition of Colombiamoda will open next July 22 with a catwalk by Colombian designer Johanna Ortiz, who has managed to make her brand a benchmark for the sector in the country.
The activity will feature approximately 50 fashion moments through spaces such as "Non stop fashion a la colombiana", with Juan de Dios, Religare, Ana Lucia Bermúdez, La Petite Mort and Livenza-Moyano, and Chevrolet Fashion Night, from which they will make Designers Renata Lozano, Beatriz Camacho and Andrés Otálora.
(tagsToTranslate) Platforms (t) electronic (t) Chile (t) USA (t) Colombiamoda