Do you have a Picasso in the storage room? | Innovation

Do you have a Picasso in the storage room? | Innovation


After moving four times in two years, Henrietta Thompson, editor of the prestigious architecture and design magazine Wallpaper * and her husband, Ed Padmore, an entrepreneur with experience in technology companies, began to rethink their relationship with the decorative elements that filled their boxes and storage units.

Frustration was Harth's germ. "Good design is too often inaccessible or unsustainable", affirm in the presentation of your project. And the idea of ​​the platform is simple: Have you got bored of a table? A sofa? A frame? A sculpture? You do not have to throw it away, sell it or leave it in a storage room. You can rent it. "That ability to change your lifestyle instead of accumulating or having to choose or store or whatever, makes a lot more sense," Thompson explains in an interview. interview with Justyna Sowa.

Right now, Harth is in the pre-launch phase in the London market. The platform is accessible to a limited group of members who access by invitation. Once open to the public, the idea is that each user can search among the available objects and upload their own. "From the point of view of the owner, renting things or borrowing them now makes more sense than it has ever had before there was not much choice, some things were broken or they were very neutral, because they had to please as many people as possible" , reasons the editor of Wallpaper *.

We do not have to own everything and everything we possess does not necessarily define us

Henrietta Thompson, Harth

Let's say that you are going to share that Picasso that you have collecting dust in the storage room. At the time of uploading it to the platform you can specify how long you want it to be available. Once the rental agreement is agreed, Harth will take care of the logistics and register an insurance that covers the repair, replacement and refund of the value of each piece. "Thanks to the transparency that the internet and technology allow, there is much more confidence and the range of objects available is much wider," he adds. On the other hand, if you want to rent furniture for a season or for a specific event, Harth also solves it. "What we want is that instead of putting things in storage units, they put Harth in. If there is a piece that is collecting dust in an attic, would not it be great to see it have a life somewhere else? , you decide, but if it is something that you will not need in the future, share it. "

In the opinion of the founder of the platform, we buy very simple things because we think that we are going to have to continue liking in five or ten years. Or that we're going to have to resell them. Or that the rest of our furniture will have to match. "But we live in changing environments, families change, circumstances, relationships …" he adds. The same stool that today seems as fundamental to you as the air you breathe may seem like a meaningless juncture sooner than you think. But you could change your mind. Thompson's proposal is to consider the life of our possessions beyond the time they spend in our hands. "We do not have to own everything and everything we have does not necessarily define us."

Is Harth an Airbnb? An Uber? A threat to the traditional interior design ecosystem? "We are not trying to create disruption in an industry, we are only trying to solve a problem, there is no industry that we are moving, we are only promoting it".

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