November 25, 2020

Directives before the 2050 horizon

Six brilliant professionals envision a better future at the meeting held by Woman and the Consorci Zona Franca de Barcelona at Casa Seat. Digital transformation needs, and demands, female talent.

By Myriam Serrano. Photos: Flaminia Pelazzi

Barcelona, ​​2050. It could be the beginning of a new installment of “Blade Runner”, but no, it is the starting point of the event organized by Woman and Consorci Zona Franca de Barcelona to elucidate the future and reflect on the profound changes that lie ahead, accelerated by the covid-19 pandemic. We attend a technological revolution unprecedented in history, and will be written in feminine, one of the great conclusions of “Directives and Innovation before the 2050 horizon”, held at Casa SEAT, the new icon building. Six women of recognized prestige in our country, including Carme Artigas, Secretary of State for Digitalization and Artificial Intelligence, from the Ministry of Economy of the Spanish Government, were the protagonists with their valuable exhibitions.

They were welcomed by Pere Navarro, special delegate of the State in the Consorci de la Zona Franca de Barcelona, ​​the centenary institution and public administration of the Government of Spain that encompasses different companies and entities and boosts the economy of Barcelona and its metropolitan area. “We have created a Consell de la Dona (Women’s Council), which will operate as a consultative body for equality policies carried out in the productive zone of the Free Trade Zone,” he explained before giving way to the speakers.

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The act, in which our slogans were linked again #womanpower Y #jotambesocfranca –With which the work of women in companies in the logistics sector, traditionally dominated by men, is known–, had a subsequent discussion table moderated by Óscar Voltas, General Director of the Magazines Area of ​​Grupo Zeta-Prensa Ibérica, who thanked the directors and the large audience that followed us via streaming, because of the health measures.

The first to speak was Carme Artigas, a woman with a resume that leaves you breathless. A chemical engineer and a pioneer in innovation and entrepreneurship, she is featured on some of the world’s most influential women’s lists. The Secretary of State encouraged us to become aware that “the future we write every day with our actions, it is now when we have to decide the world we want to build together.” Artigas explained the Spanish Government’s plans: «A 2020-2025 agenda to specify actions that change our country, with innovation as a fundamental piece but without forgetting the gender perspective: we have to bridge the gender gap so as not to add it to the digital one. We cannot do without 50% of the population. We want to promote Spain as a recipient of female talent ».

Entrance hall to Casa SEAT, the innovative setting for the event. |

Blanca Sorigué, CEO of CZFB, emphasized the importance of digitization to continue growing economically: «We have 175 companies under our influence and the objective is to contribute to their transformation. The Consorci acts like a startup despite being a century-old institution, and we have economic sustainability: we seek resources with our own projects. We dynamize change among clients by enhancing their digitization through a public-private alliance ”. Sorigué highlighted the Barcelona New Economic Week (BNEW) event – held from October 6 to 9 – as an example of adapting to change: it was possible to generate business by varying the traditional fairs, with a hybrid format between face-to-face and digital and in three emblematic settings different Blanca was “proud to lead a great project that has united Europe, Africa and America with a basically female team.”

The participation of Regina Llopis, PhD in mathematics applied to Artificial Intelligence (AI) and recognized international expert in big data, was highly celebrated. The president of the AIA Group explained that “30 years ago, when I founded the company with my husband and some partners, it was not known what AI was; little by little we build algorithms to create a better world. Llopis was realistic: “Will we get to that point when AI equals or surpasses human? We do not know, but if it comes, we are still far away. He did highlight clear progress: “The accident rate is being reduced thanks to the systems that are being placed in cars, and in the space sector they work not only for exploration, but also in the search for new materials that contribute to sustainability.”

A more sustainable future with the help of technology It is also the goal of Mercè Conesa and Rosa Alarcón at the head of their entities. Conesa, director of Port de Barcelona, ​​assures that “international trade will continue, but classic companies have broken their basic concepts. Digitization helps us reduce costs and risks. We have improved security by crossing information, which allows ships to be located in suitable docks in a storm. For Rosa Alarcón, president of TMB, «the most exciting project is the hydrogen bus. We want a city with 0% emissions ». For her, teleworking has positive effects on mobility, reducing rush hours. “From this we will all leave together,” he said. Hope that was also instilled in us by the youngest of the participants, Sara González, civil engineer and treasurer of Young IT Girls, the association that encourages technological vocations among girls. «Women have increased their presence in technology careers by 25%. We must continue breaking stereotypes and create references for them”.


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