Designer Brandon Maxwell, artistic director of a chain of supermarkets



New York, Mar 16 (EFE) .- Brandon Maxwell, the designer who has dressed the singer Lady Gaga, former first lady Michelle Obama or Queen Rania of Jordan, will from now on be the artistic director of a chain of American supermarkets: Walmart.

“My role as creative director will be to oversee the seasonal collections from the beginning to the end, from the material to the designs, from the images to the stories that will be told,” says Maxwell in a promotional video that reflects the return of this designer. exclusive, who resides in New York, to his rural origins in the town where he was born, Longview, in Texas.

“I always wanted to dress the US,” he confesses in this video in reference to the fact that Walmart is the largest supermarket chain in the country focused on a middle-class audience.

In a statement posted on social media, Maxwell suggests that this work fulfills a childhood wish: “Closing the gap between the world I have known and the world I come from has always been a dream for me, and to be able to do that In a store that has served to meet my needs growing up, it makes it more special. ”

In a classic American narrative video, the images focus on the designer’s childhood and family, emphasizing the importance of “giving back” to the community what the community has given him.

“The experience of entering a place and feeling special should not be determined by where you live or your income, everyone has to have access to fashion that makes you feel special”, says the man who designed the dress that Lady Gaga wore to the Met Gala in 2019.

But this leap into the world of fashion for all budgets does not mean that he is leaving his signature aside, and underlines that his brand in New York will continue to function with his team.

Specifically, it will be in charge of the men’s, women’s and children’s collections of the Scoop and Free Assembly chain brands, as well as their marketing campaigns.

However, the customers of these supermarkets will have to wait for the spring 2022 collection to buy the new Maxwell designs and feel like Lady Gaga.

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