Thu. Jul 18th, 2019

DAZN launches its Netflix of sports in Spain | TV

DAZN launches its Netflix of sports in Spain | TV

The DAZN platform has launched a sports channel in streaming that, for the time being, it will issue the Moto GP, the Euroleague basketball (starting next season) and the Premier League as main courses on its grid, but will not have national football at least this season. The price will be 4.99 euros per month, with the first free month of promotion

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The firm has expressed interest in issuing the League and the Champions League, but has postponed the decision until next season. Negotiate with Telefónica, owner of the rights, to have the entire football offer, although you can also accept the wholesale offer imposed by the National Commission of Markets and Competition (CNMC), which requires Telefónica to assign the rights to any platform at a regulated price. "We are interested in football and we are studying all the possibilities," says Verónica Diquattro, executive vice president of the firm in Spain.

DAZN will be able to see up to five devices but only two simultaneously, both in devices (mobile, tablets, computers, laptops, etc.) that work under the Android system and iOS (Apple), and does not have a permanency contract.

In football, DAZN also has FACup, Carabao Cup, Coppa Italia, Suppercoppa Italiana, EFL Championship, League One and League Two. And in addition to MotoGP, in motor you will see the World Rally Championship and the Superbike SBK and the MotoE World Cup. They also have boxing and other minority sports such as darts.

The commentary team will be formed by Ernest Riveras and Álex Crivillé, who came from Movistar, and will be joined by the pilot Carlos Checa. Other commentators will be Izaskun Ruiz, Ricard Jové, Juan Martínez, Carles Pérez and Borja González, and Jordi Alberola, Sergi Mejías and Dani Balaguer.

DAZN Group (formerly known as Perform) is owned by the investment firm Access Industries, founded by Len Blavatnik, a British tycoon of Russian origin, friend of Mikhail Fridman (first shareholder of Day) and third fortune of the United Kingdom with a heritage of 17,000 million euros.

The signature, which also controls 80% of Warner MusicGroup, It has strongly entered the world of sports for its broadcast as an OTT platform on demand in the United States, Canada, Austria, Switzerland, Germany, Japan, the United Kingdom, Italy and now Spain.

The consequence of this brilliant breakthrough is the strong commitment for the acquisition of rights, since only in the last two years, the British group has committed more than 4,000 million euros, whose profitability seems difficult.

In Spain, movie platforms and series such as Netflix or HBO They have successfully confronted telecommunications operators who have had no choice but to give in and include them in their programming grids. But the same has not happened in the sporting field, where the emission rights suppose a disbursement to the reach of few. The DAZN offensive is the second attempt of an OTT (Over The Top) to present itself as an alternative with an Internet channel for those users who want to watch football but do not want to register in any of its convergent Movistar Fusion or Orange Love packages, the two that offer all the national and international competitions of the Spanish teams.


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