The Arjona firm has carried out the presentation in Seville of "Aroma of Rosemary", a book that pays tribute to the iconic bullfighter Curro Romero in celebration of his upcoming 90th birthday. The event, which took place at the Cajasol Foundation, attracted more than 200 people, highlighting the presence of Curro Romero himself and his wife Carmen Tello. The ceremony It had the participation of important personalities, such as the advisor of the Presidency and Interior of the Junta de Andalucía Antonio Sanz, the delegate of the government of the Junta de Andalucía in Seville Ricardo Sánchez, the president of the Cajasol Foundation Antonio Pulido, as well as local authorities, bullfighters, ranchers and lovers of the bullfighting world.
The event, hosted by Canal Sur journalist Juan Belmonte, was emotional and culminated surprisingly with the performance of the flamenco singer Nano de Jerez, delighting the audience in a sold-out theater with "No Hay Billetes." "Rosemary aroma"It is a work that is based mainly on the photographic legacy of the much-missed Pepe Arjona, an outstanding bullfighting photographer and second link in a centuries-old dynasty. The book compiles more than 70% of his images, offering a complete overview of Curro Romero's career, from his debut in 1954 to his retirement in 2000.
With more than 150 images, many of them unpublished, the book It has texts by the bullfighting chronicler Álvaro Acevedo, who analyzes with depth and sensitivity the personality, bullfighting and the significance of this living myth of bullfighting. The prologue is the work of José Carlos Arévalo. The Cajasol Foundation, the Caja Rural del Sur Foundation, the Royal Maestranza de Caballería of Seville, the Guillermo García company, the Junta de Andalucía and the Seville City Council supported this project, which is presented as a careful luxury edition with the best quality finishes. and printing, an elegant design and beautiful black and white images, making it an essential work for any bullfighting fan.