Cupra Formentor receives the ‘2021 Readers Car of the Year’ award


Aitor Moll, CEO of Prensa Ibérica, was in charge of presenting the 2021 Readers’ Car of the Year award from Prensa Ibérica to Mikel Palomera, General Director of Seat and Cupra Spain.

The Cupra Formentor It is already part of the history of winners of the Readers Car of the Year Awards Iberian Press. Mikel Palomera, general director of Seat and Cupra in Spain, collected from the hands of Aitor Moll, CEO of Prensa Ibérica, this award with which users awarded the first exclusive model of the Spanish firm.

The Casa Seat facilities, located in the heart of Barcelona, ​​were the setting chosen for the delivery of the nineteenth edition of these awards established by Prensa Ibérica, and which have become a benchmark on the national scene of the motor world.

A recognition achieved by Formentor, which, according to Palomera’s words, “comes to recognize the hard work carried out throughout the Cupra creation process, and even more so in the case of a product such as Formentor, the brand’s first model with a 100% specific development “.

The Formentor is presented as the true “spearhead for Cupra”. A model that, in addition to show genuine sports DNA of this new firm belonging to the Volkswagen Group, represents the beginning of a “Unstoppable electrification process which is already marking the current situation in the automobile industry, and in which Cupra has already positioned itself with a strong and determined commitment ”. Not surprisingly, Formentor sales already account for 80% of those accounted for by the brand in Spain and around 30% of them correspond to its plug-in hybrid version.

The sculpture by Martín Chirino that credits the Cupra Formentor as the winner of the “2021 Readers Car of the Year”.


Likewise, Mikel Palomera highlighted the challenge of creating a new brand such as Cupra in the current context of the automotive world. A work that has been based on three solid pillars “a differentiated positioning based on design, technology and sportsmanship, having an exclusive shopping experience and the creation of a specific Cupra customer service network”.

A decided commitment to the automobile

For his part, Aitor Moll, highlighted the important commitment made by Prensa Ibérica for the automotive sector. This support is supported by awards such as the “Readers’ Car of the Year” that have consolidated a long-standing relationship with an industry that is one of the true levers for the development of the Spanish economy.

In this sense, the CEO of Prensa Ibérica highlighted the prominence acquired by these awards to whose honor roll the Cupra Formentor has joined, and that in its 2022 edition will celebrate its first 20 years of history.

Aitor Moll and Mikel Palomera, accompanied by Víctor Sarasola, commercial director of Cupra Spain.


A victory in which Aitor Moll highlighted the importance of “the participation of readers” authentic judges of some awards that have “recognized the exceptional work done by Cupra since its birth in 2018”.

Prensa Ibérica launched the Car of the Year Awards for Readers at the beginning of the century with the aim of “recognizing the work in terms of development, innovation and economic and technological progress in the automotive sector from the changing world of communication with all kinds of proposals such as these awards or the specialized information channel NEOMotor ”. A determined commitment to the changing world of mobility that has recognized on this occasion the power of innovation and national development with the well-deserved triumph of Cupra Formentor.

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