Inditex chain for nine years as the company with the best reputation in Spain and the founder of Mercadona, Juan Roig, is once again the most recognized businessman in a ranking prepared by Merco and ESIC in which a significant jump in the reputation of Correos is observed.
During the presentation of the ranking, the president of Inditex, Pablo Isla, has thanked the recognition of his company and has advanced that they will continue with the strategic keys in the medium term to build a company fully integrated between the physical and digital medium.
After the company founded by Amancio Ortega are, in this order, Mercadona, Repsol, Grupo Social Once (which goes from the seventh position it reached in 2019 to the fourth in 2020), and Santander, which drops from fourth to fifth.
They complete the top ten positions Telephone (down one position, up to sixth), Iberdrola (from the eleventh to the seventh), Mapfre, Caixabank (from sixth to ninth) e Ikea (one position remaining).
The reputational leap of Correos
One of the surprises this year is the jump of the Post Office, which last year closed the list at number 100 and this year has placed at 43. In that period of time the public company has undertaken a renewal of its image , including a review of their popular logo.
Correos is the only public company that enters this ranking, along with Renfe, which this year has fallen one position, from 34 to 35. It has also been the company that has starred in the largest increase in positions of this edition, followed by Endesa, which has gone from 76 to 38, and Bayer, from 84 to 59.
On the other hand, HP (41), Lidl (61) and Enagas (70) have been some of the new additions to Merco’s ranking in the 2020 edition. Regarding the leaders with the best reputation in Spain, after the president of Mercadona there are Pablo Isla (Inditex), Ana Botín (Santander), Amancio Ortega (Inditex) and Jose Maria Alvarez-Pallete (Telephone).
They complete the top ten places Ignacio Sánchez Galán (Iberdrola), Isidre Fainé (La Caixa Banking Foundation), Maria Dolores Dancausa (Bankinter), which rises two positions compared to 2019, Jose Ignacio Goirigolzarri (Bankia) and Antonio Brufau (Repsol), which goes from eighth to tenth place.
Carlota Pi Amorós (Holaluz) has starred in one of the main climbs, going from position 93 to 42, followed by Javier Goyeneche (Ecoalf), from 98 to 54 and from Juan de Antonio Rubio (Cabify), from 97 to 53.
They also enter this year in the classification Jaime Guardiola (Banco Sabadell) in position 46, Jacques reber (Nestlé) at 61 and Marta Alvarez (El Corte Inglés) at 62.
On the occasion of the 20th anniversary of the index, Merco has drawn up a ranking of the most reputable companies during its 20 editions, led by Inditex, followed by Telefónica, El Corte Inglés, Repsol, Santander, BBVA, CaixaBank, Iberdrola, Mercadona, Iberdrola and Mapfre.
Regarding the impact of the COVID-19 crisis on the reputation of companies, the CEO of Merco, José María San Segundo, explained that they have carried out a survey in this regard and 70% of those consulted bet because the crisis health will be “an opportunity.”
San Segundo has assured that the pandemic will value the company as a social agent and reputation as a corporate strategy.