Consumers will pay up to 655 million more for the effect of the 'Google rate' | Economy

Consumers will pay up to 655 million more for the effect of the 'Google rate' | Economy

Consumers will pay between 515 and 655 million euros more for the effect of the call Google rate, the new tax that will have to face companies of digital services and that they will foreseeably transfer to the final price of their products and services. This is one of the conclusions of the study Impact of a tax on digital services of the Spanish economy, prepared by the consultancy PwC commissioned by the employers of the Spanish technology industry (Ametic) and the Spanish Association of the Digital Economy (Adigital) .

The Tax on Certain Digital Services, known as Google rate, imposes a tax of 3% on advertising services and online brokerage, and the sale of user data, always on companies that bill more than 750 million euros worldwide and at least three million in Spain. The scope of the levy will affect firms such as Google, Facebook, Amazon, Airbnb or Uber, and provides for a collection of 1,200 million euros. The report points out that as many private consumers as small and medium-sized enterprises (SMEs) will be the ones harmed by this digital rate, since the cost of the tax will be transferred to the companies that use the taxed services, which will transfer a part to the final price. what the final customer pays Depending on the variation of the quantity demanded of products and services before a variation in the price, a part of the cost will be assumed by the consumers, through the price, and the rest by the seller himself, as an increase in the cost.

In this way, the report estimates that Spanish companies using digital services will see their profits reduced by between 450 million and 562 million euros, adding the increase in the cost of using platforms and online marketing and the decrease in sales due to the transfer from part of the price to the final customer.

Impact on GDP

This fall in the benefit of Spanish companies will in turn have a negative economic impact of between 586 and 662 million euros on the national GDP, according to PwC. Likewise, as a collateral result, the introduction of this tax will have a negative net impact on the collection of VAT, due to the decrease in billing.

The representatives of the associations also question the amount of revenue that the Government expects of 1.2 billion. "It is a hugely ambitious figure that does not make much sense," said Adigital's CEO, José Luis Zimmermann, who recalled that according to the European Commission's proposal, Spain would collect only 600 million.

The representatives of both associations have advocated the international and European consensus on this matter and warned that doing it alone places Spain, its citizens and its companies, in a position of "clear competitive disadvantage" with respect to other neighboring countries .

"It can not be that Spain is the only one that regulates on its own when the doubts about the technical design and the collection are so great", complained the general director of the technological employer Ametic, María Teresa Gómez

According to PwC, a 10% increase in the digitization index of a country means a growth of 0.75% in GDP per capita and reduces the unemployment rate by one percentage point. "Ballasting the digitization process with a digital tax will impede these potential benefits that digital technologies can provide to Spain in terms of productivity," the report said.

Market distortion

Besides, the Digita rateIt will create competitive advantages of certain companies over others, by harming more digitized companies that use third-party platforms to sell or advertise their products. These SMEs will be affected, on the one hand, by exporting, since they will pay at least half of the tax, functioning as an export tariff. On the other hand, in the domestic market they will pay the full tax, being at a competitive disadvantage with respect to foreign importers, who would pay only half, thus encouraging importation.


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