Companies will seek to "improve" consumer life in the era of the fourth industrial revolution

Companies will seek to "improve" consumer life in the era of the fourth industrial revolution


The Fourth Industrial Revolution, a concept coined at the Davos Economic Forum, has made large companies such as Procter & Gamble, IBM and SAP Put forward goals such as equality, inclusion or the fight against corruption to the mere pursuit of quarterly benefits.

This has been confirmed in a debate held in the Swiss town by the heads of these companies, who have indicated that until now, the search for the quarterly profit "at all costs" was prioritized, as the president of Procter & Gamble, David Taylor, explained, who believes that now consumers "and also shareholders ask for something more", ask for "authenticity".

Companies "improve" the lives of consumers, and contribute to overall well-being, at which point Taylor coincided with the head of SAP, who explained that "everything was easier, benefit, benefit, and already", but now the strategy has to be constantly rethought ".

None of the speakers wanted to pronounce on the means to fight corruption, one of the objectives of the Fourth Industrial Revolution.

Only and in reference to tax evasion, the CEO and president of IBM, Ginni Rometty, has pointed out that "there are fees that must be paid", while Taylor has ensured that the payment of taxes can not condition the activity of a company.

The manager has denied that Procter & Gamble is in places where less taxes are paid, "we are where we should be", and has reassured consumers in the UK, because after Brexit the company "will be there, with its products and with their jobs. "

Rometty has confirmed the commitment of the corporation in the great objectives of the millennium, especially with equality of gender, a priority for IBM, and with inclusion.

New technologies

The emergence of new technologies, he said, has caused a gap that seems insurmountable and that has left many workers "out of the system"; now workers with certain qualities are more necessary than others with "overwhelming" curricula, but who are not able to adapt to the new times.

Without neglecting other objectives such as the fight against climate change, Rometty has said that "that is the gap to which we must pay attention now."

On this point, the CEO of SAP, Bill McDermott, reminded him that "more than two thirds of society is afraid of losing their job in front of a robot, and it is difficult for them to explain that they must 'love' technology."

The private sector does not have it that difficult because people trust more than in the public sector.

For Rometty, the essential thing is that companies have clear principles "when it comes to data and technology", and are responsible; government regulation must adopt a "surgeon" approach, and protect consumer privacy


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