Although she has been the global director of Human Resources of the Adecco group for only three months, Gordana Landen it is clear and concise when it comes to talking about its sector and the challenges that all countries have for their companies to adapt to digitalisation. Adecco presented two weeks ago his Index of «Competitiveness for Global Talent», where Spain ranks 31 out of 125 and stands out in the retention of talent, key to Landen to be more competitive in the future.
What are the trends in HR?
The whole world is transforming with digitalization, robotization and automation. If we talk about Adecco, we have to continue focusing our efforts on talent management and also on how to attract and retain it.
What will be the new jobs with robotization?
They will be jobs where you have to have some skills to know how to work with machines. I do not think that many companies or young people are worried about the changes, because throughout history, when a job disappears, a new one is created. This will also happen with industry 4.0
Do you think that the education system is providing those skills?
I believe that education and business should work together. But in addition, companies also have the responsibility and obligation to provide those skills to their trained employees.
What are those skills?
Everything related to data science, Big Data, data analytics … These are the skills of the future.
How important is the emotional salary for employees?
I compare the emotional salary with a table with different benefits that the employee can choose. Companies should examine how to compensate in different ways by offering what each worker needs and identify what benefits should go along with the salary to make life easier for each of them.
Is the interest in this type of salary growing?
Millennials have different needs. Younger people do not want to have a career in only one company and they are not interested in working 40 hours a week. They want to develop, have between eight and ten weeks of vacation to be able to travel and explore other parts of the world.
I think that not only "millenials" want that flexibility …
Of course, people want to work from home, a flexible job … Digitization really brings all those possibilities.
Do you believe that job insecurity impacts on the productivity of workers?
The productivity of workers is directly proportional to their happiness. At Adecco we know the importance of the workers being happy and knowing that they invest in them, since it has a direct impact on the productivity of the company. It's pure psychology.
In the index «Competitiveness for Global Talent» we talk about entrepreneurial talent as the option offered by companies to workers to be creative in the company, as if creating a startup within it, how is it achieved?
They have to feel that they can be innovative. It is necessary to create an ecosystem that allows workers to fail. They just have to know one thing: "do not make the same mistake twice". Do it once, learn and improve. We must create a culture of learning, innovation and transparency, which allows communication between the parties. That is the culture that companies need.
In Spain, when it comes to achieving a job, the recommendations of family and friends are very important, is this way frequent in other countries?
Yes, it is what prevails. The recommendations of friends and family are important, because it is a guarantee factor. If someone takes the trouble to recommend you to a company, it means that the company is magnificent. Sacrifice your credibility so that you are in the right company. But I also think that we must add that you really want to join that particular company because you have passion in what they do.
But is it the best?
It is difficult for me to say what is better or not. Sometimes I hear young people say "well, it's okay if my friends or relatives can recommend me to get the job", but on the other hand they also want to prove themselves and see if they can get the job alone. I do not know any studies about it, but from my position I know that the most successful formula to get a job is through the recommendation of someone you know.
But I think the danger of this policy is paternalism.
Yes of course. In Sweden, for example, they are quite strict on that subject. You can not work closely with your husband or son in the company. Many of the multinationals that I know have this policy.
And what do you think about the blind curriculum?
I think it's okay. I'm in favor of the blind curriculum. Also, one of the best ways to make a first selection on many candidates is a telephone interview. Because through the voice we do not prejudge the candidate. However, when the interview is in person, after five seconds we begin to prejudge.
What would be your perfect boss and your perfect worker?
My perfect boss would be someone interested in investing, someone who understood my needs, who could connect with him and be open and transparent. As for the collaborator, it would be someone willing to learn, listen and someone to build new ideas and experiences with the rest.